Marketing Specialist

USA (On-site)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 5 hrs ago

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Job Summary

Own and manage the end-to-end B2B marketing program for a healthcare tech company, including GTM planning, content strategy, digital campaigns, email marketing, SEO/SEM, analytics, and promotional materials, while supporting events and internal comms with direct reporting to the CEO.

Job Description

Responsibilities

  • GTM planning and execution
  • Develop and manage social media content and strategy
  • Manage website content
  • Design and execute outbound email marketing execution
  • Analyze digital channels and provide actionable analytics and insights to sales team
  • Work with subject matter experts to create high-quality promotional materials
  • Support trade shows/conferences
  • Travel 4-6 times a year (expenses covered by company)
  • Implement SEO and SEM strategies and enhance conversion rates
  • Support internally facing company communications

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 2-3 years of B2B marketing experience, preferably in healthcare technology
  • Exceptional writing skills
  • Proficiency with CRM and marketing automation tools essential (Hubspot, Salesforce preferred)
  • Working knowledge of CMS (Wordpress preferred)
  • Working knowledge of design tools (e.g. Canva, Adobe)
  • Strong analytical, organizational, and communication skills
  • Excellent attention to detail with strong proofreading skills
  • Ability to work with high degree of autonomy
  • Start up or software company experience a plus

Preferred

  • Hubspot Marketing Hub Certification strongly preferred

Benefits

  • Competitive compensation package including paid time off, parental leave, comprehensive health insurance benefits, retirement benefits, and employee stock options
  • Opportunity to transform healthcare working with a team of experienced and dedicated professionals
  • High employee satisfaction with 90% employee retention
  • Culture of transparency and collaboration
Astrata, Inc logo

Astrata, Inc

5.0 Glassdoor

We are a digital quality company, combining the best of advanced analytics, informatics, and quality measurement. Astrata delivers transformational change to health plans and provider organizations who want to measure the quality of care they deliver to more effectively and rapidly improve the health of their members and patients.

Founded in 2020
Pittsburgh, Pennsylvania, USA
43 employees (2 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
2K

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
1 (2% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1