Vertical Marketing Manager

Denver, CO (Hybrid)

$108K/yr – $125K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the sales content engine for B2B at a CPG-focused enabler, turning research and product detail into clear, sale-ready messages for technical and non-technical buyers.

  • Create pitch decks, templates, one-pagers, and blog posts that power outbound and GTM efforts.
  • Collaborate with product and analytics to build accurate narratives and visual proof points for deals.
  • Turn measurement insights into persuasive sales stories and content improvements from field feedback.

Job Description

Own the sales content engine for marketing B2B partnerships, turning customer research and product details into compelling, sale-friendly storytelling.

  • Develop targeted sales materials including pitch decks, outreach templates, one-pagers, and blog posts.
  • Assist in rolling out go-to-market strategies by creating messaging aligned with consumer needs and brand partnerships.
  • Maintain a library of sales enablement tools with up-to-date playbooks and collateral for the sales team.
  • Partner with product and analytics to gather data and product details for accurate sales stories.
  • Work with measurement teams to turn data-driven insights into clear, visual proof points for presentations.
  • Monitor and analyze how content is used and suggest improvements based on feedback and performance.
  • Uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & a good idea can come from anywhere.
  • 4–6 years of experience in marketing or advertising.
  • 2+ years in Product Marketing or B2B Content Marketing.
  • Experience in or around the CPG industry strongly preferred, especially health, beauty, household goods, or general merchandise.
  • Proficient at translating customer research and product capabilities into clear stories for technical and non-technical audiences.
  • A passion for supporting high-performing sales teams with tailored content and training.
  • Hands-on with Google Suite, Keynote, etc., to build sales content with design resources for advanced tasks.
  • A portfolio of work (scripts, pitch decks, playbooks) that demonstrates your proficiency as a sales content creator is highly desirable.
  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (medical, dental, vision), and 401k match. Denver office perks include paid parking, Snacks and occasional meals.
  • Base compensation range: $108,000 - 125,000. Equity included; total compensation includes a variable component and base salary.
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Ibotta

Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver.Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.

Founded in 2011
Denver, Colorado, USA
902 employees (71 in marketing)