Senior Manager, Media Strategy (Remote)
Monks
Nashville, TN (Remote)
$75K/yr - $85K/yrAgencyFull-timeSenior level3+ years exp.
6 days ago
Vans: Senior Manager, Media Strategy
Costa Mesa, CA (On-site)
$125K/yr – $157K/yrSenior Level7+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the end-to-end media engine for a US/Canada DTC brand, balancing brand lift with sales impact across social, search, video, CTV, audio, and OOH.
- Media Strategy & Execution: Own integrated, multi-channel plans aligned to regional business goals and global brand strategy.
- Budget & Performance: Manage a multi-million budget, optimize for traffic and revenue, and deliver weekly leadership reviews with impact.
- Measurement & Innovation: Partner on MROI and attribution, and run experiments on new formats and platforms to stay ahead.
Job Description
Responsibilities
- Strategy and Execution: Lead integrated media strategy and execution across the U.S. and Canada, spanning social, search, video, Connected TV, audio, and out-of-home. Align media plans with regional business objectives and global brand strategy to drive brand awareness, product consideration, and measurable sales impact.
- Media Investment and Impact: Manage a multi-million-dollar media budget, making strategic allocation decisions to maximize ROI. Track performance against ambitious traffic and revenue goals, present weekly insights to leadership, and continuously optimize campaigns to meet or exceed forecasts.
- Measurement and Innovation: Partner with external measurement and analytics teams to evaluate media effectiveness using metrics such as MROI, incrementality, and attribution. Lead experimentation with new ad formats, emerging platforms, and media measurement capabilities to drive growth and maintain a competitive edge.
Requirements
- 7-10 years of direct-to-consumer brand and performance media experience
- High proficiency in digital and social media networks: Facebook, Instagram, TikTok, Snapchat, Pinterest, Google, CTV, audio
- Traditional media buying experience: OOH, TV, print
- Performance marketing (acquisition and retention) strategy, execution, and optimization
- Advanced analytics and measurement skills; managing measurement towards KPI's
- Experience with budget management
Preferred
- Experience with lifestyle apparel/footwear brand is a plus
- Understanding of Canadian market is a plus
Benefits
- Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
- P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
- At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
Vans
Vans is a globally iconic skate brand, forever rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends, and we are constantly inspired by the future generation of positive catalysts. At Vans, our culture sets us apart and influences everything we do. We are driven by five values: 1.Effortless Authenticity: We embrace those who are unapologetically themselves.2.Radical Creativity: Creativity remains key to everything we do.3.Unconventional Community: We are inclusive and connected to our consumers, our communities and each other.4.Relentless Passion: We listen to our people, our athletes and our consumers.5.Playful Irreverence: We see through the eyes of youth and celebrate the underdog spirit, so we never take ourselves too seriously.VF Corporation VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive.
