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Vans

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Company overview

Hiring pace

Low

1 marketing job posted in the last 90 days

Salaries by level

15 salaries

  • Entry4
  • Mid1
  • Senior7
  • Lead3
Founded in 1966
Costa Mesa, California, USA
9.7K employees (744 in marketing)
www.vans.com/careers

Salaries

Typical salary range

$144,936 – $181,170

/ yr

Median base

$117,000

Median total

$117,000

Median experience

7 years

Salaries

15

Pay by role

SEO

4 submissions

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People

Founders

Joanna Lee
Joanna Lee
Vice President and Managing Director, Vans, Asia Pacific
LinkedIn

Marketing leadership

Drieke Leenknegt
Drieke Leenknegt
Chief Marketing Officer
LinkedIn
Alyssa Callister
Alyssa Callister
Sr. Director Energy Marketing and Professional Talent
LinkedIn
Bianca Richter
Bianca Richter
Senior Director, Global Brand Marketing
LinkedIn
Rhiannon Ragan
Rhiannon Ragan
Director, Demand Planning | S&OP
LinkedIn
Skye Patterson (Pascall)
Skye Patterson (Pascall)
Director, Loyalty, Mobile App & Marketing Technology
LinkedIn
George Pedrick
Director, Global Communications at Vans, A VF Company
LinkedIn

Hiring contacts

Kyle Cropp
Kyle Cropp
Director, HR Business Partner (Global - Product, Marketing, Digital, Strategy)
LinkedIn
Suzanne Yoon Martinez PHR
Human Resources Director - Vans Americas
LinkedIn

Hiring activity

Open marketing jobs over time

No open positions

Headcount trend

Company growth over the last 12 months

Headcount +0.7% year over year

Funding

0

Audience

Monthly website visitors
8M
Month over month-10.1%
Quarter over quarter-12%
Top sourceDirect (49.8%)
Ad budget per month$558.7K
Average search rank45
Traffic source mix
Direct
49.8%
Search
43.3%
Referral
3.2%
Social
2.8%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

508.1K

12-mo growth

+6.2%

Monthly growth

+0.6%

News

Vans Debuts Premium Old Skool Music Collection
Feb 4, 2025 • PR Newswire
Abercrombie is coming to Center City, replacing Vans on Walnut Street
Dec 24, 2024 • https://www.inquirer.com
Vans maker VF Corp. rallies on results, and CEO says he feels good about Q3
Oct 28, 2024 • Morningstar

Links

www.vans.com/careersLinkedInCrunchbaseX (Twitter)

Loading insights...

Open positionsOpen marketing positions

Vans logo

Vans: SEO Coordinator

Vans

Costa Mesa, CA (Hybrid)

$60K/yr - $76K/yrIn-houseFull-timeMid level3+ years exp.
2 months ago
Vans logo

Vans: Junior Copywriter

Vans

Costa Mesa, CA (Hybrid)

$62K/yr - $78K/yrIn-houseFull-timeIntern/new grad1+ years exp.
3 months ago
Vans logo

Vans: Head of Regional Marketing, Americas

Vans

Costa Mesa, CA

$168K/yr - $211K/yrIn-houseFull-timeSenior level12+ years exp.
3 months ago
Vans logo

Vans: Associate, Wholesale Marketing

Vans

Costa Mesa, CA (On-site)

$73K/yr - $92K/yrIn-houseFull-timeMid level4+ years exp.
3 months ago
Vans logo

Vans: Junior Copywriter

Vans

Costa Mesa, CA (Hybrid)

$62K/yr - $78K/yrIn-houseFull-timeIntern/new grad1+ years exp.
3 months ago
Vans logo

Vans: Junior Copywriter

Vans

Costa Mesa, CA (Hybrid)

$62K/yr - $78K/yrIn-houseFull-timeIntern/new grad1+ years exp.
3 months ago

Vans insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1966
Headquarters
Costa Mesa, California
Employees
10001+
Flat last 12mo
Marketing team
744
8% of company
112 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2022-10-31 -> 2025-11-24
Headcount (12 months)
+0.7%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
8M
Month over month-10.1%
Quarter over quarter-12%
Top sourceDirect (49.8%)
Traffic source mix
Direct
49.8%
Search
43.3%
Referral
3.2%
Social
2.8%
Paid referral
0.8%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
15 competitor sites
Search traffic: 1M organic clicks / 676.2K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-330,653
Ad budget per month
$558.7K
Average search rank
45
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

508.1K

12-mo growth

+6.2%

Monthly growth

+0.6%

Job openings

Shows open jobs, growth, and role changes.

Main result
74 open jobs
Open jobs trend: -0.9%
Trend
2023-09-01 -> 2025-12-01
Open jobs growth
-0.9%
Biggest role change
sales: -1%
Latest open role
Warehouse Associate - Weekend Shift

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 2.5 years.

Founder or CEO

Saved founder and CEO profiles.

Joanna Lee
Joanna Lee
Vice President and Managing Director, Vans, Asia Pacific

Marketing team size

Shows saved marketing team size.

744
8% of the company • 112 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Kyle Cropp
Kyle Cropp
Director, HR Business Partner (Global - Product, Marketing, Digital, Strategy)
Suzanne Yoon Martinez PHR
Human Resources Director - Vans Americas

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 744.

News

Shows saved company news.

Vans Debuts Premium Old Skool Music Collection
Feb 4, 2025 • PR Newswire
Abercrombie is coming to Center City, replacing Vans on Walnut Street
Dec 24, 2024 • https://www.inquirer.com
Vans maker VF Corp. rallies on results, and CEO says he feels good about Q3
Oct 28, 2024 • Morningstar

Marketing leadership

Shows saved marketing leaders.

Drieke Leenknegt
Drieke Leenknegt
Chief Marketing Officer
Alyssa Callister
Alyssa Callister
Sr. Director Energy Marketing and Professional Talent
Bianca Richter
Bianca Richter
Senior Director, Global Brand Marketing
Rhiannon Ragan
Rhiannon Ragan
Director, Demand Planning | S&OP
Skye Patterson (Pascall)
Skye Patterson (Pascall)
Director, Loyalty, Mobile App & Marketing Technology
George Pedrick
Director, Global Communications at Vans, A VF Company

CMO profiles

Shows saved CMO-level marketing leaders.

Drieke Leenknegt
Drieke Leenknegt
Chief Marketing Officer