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Vans

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Company overview

Vans is a globally iconic skate brand, forever rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends, and we are constantly inspired by the future generation of positive catalysts. At Vans, our culture sets us apart and influences everything we do. We are driven by five values: 1.Effortless Authenticity: We embrace those who are unapologetically themselves.2.Radical Creativity: Creativity remains key to everything we do.3.Unconventional Community: We are inclusive and connected to our consumers, our communities and each other.4.Relentless Passion: We listen to our people, our athletes and our consumers.5.Playful Irreverence: We see through the eyes of youth and celebrate the underdog spirit, so we never take ourselves too seriously.VF Corporation VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive.
Founded in 1966
Costa Mesa, California, USA
9.7K employees (744 in marketing)
www.vans.com/careers

People

Founders

Joanna Lee
Joanna Lee
Vice President and Managing Director, Vans, Asia Pacific
LinkedIn

Marketing leadership

Drieke Leenknegt
Drieke Leenknegt
Chief Marketing Officer
LinkedIn

Hiring activity

Open marketing jobs over time

22 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors
8M
Month over month-10.1%
Quarter over quarter-12%
Top sourceDirect (49.8%)
Ad budget per month$558.7K
Average search rank45
Traffic source mix
Direct
49.8%
Search
43.3%

News

Vans Debuts Premium Old Skool Music Collection
Feb 4, 2025 • PR Newswire
Abercrombie is coming to Center City, replacing Vans on Walnut Street
Dec 24, 2024 • https://www.inquirer.com
Vans maker VF Corp. rallies on results, and CEO says he feels good about Q3
Oct 28, 2024 • Morningstar

Links

www.vans.com/careersLinkedInCrunchbaseX (Twitter)

Loading insights...

Alyssa Callister
Alyssa Callister
Sr. Director Energy Marketing and Professional Talent
LinkedIn
Bianca Richter
Bianca Richter
Senior Director, Global Brand Marketing
LinkedIn
Rhiannon Ragan
Rhiannon Ragan
Director, Demand Planning | S&OP
LinkedIn
Skye Patterson (Pascall)
Skye Patterson (Pascall)
Director, Loyalty, Mobile App & Marketing Technology
LinkedIn
George Pedrick
Director, Global Communications at Vans, A VF Company
LinkedIn

Hiring contacts

Kyle Cropp
Kyle Cropp
Director, HR Business Partner (Global - Product, Marketing, Digital, Strategy)
LinkedIn
Suzanne Yoon Martinez PHR
Human Resources Director - Vans Americas
LinkedIn
Headcount +0.7% year over year
Referral
3.2%
Social
2.8%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

508.1K

12-mo growth

+6.2%

Monthly growth

+0.6%

Salaries

Typical salary range

$144,936 – $181,170

/ yr

Median base

$117,000

Median total

$117,000

Median experience

7 years

Submissions

15

Pay by role

SEO

4 submissions

See what every role pays at Vans

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Contribute

Open positions22 open marketing positions

Vans logo

Vans: Planner, DTC

Vans

Costa Mesa, CA (On-site)

$73K/yr - $92K/yrIn-houseFull-time
3 weeks ago
Vans logo

Vans: SEO Coordinator

Vans

Costa Mesa, CA (Hybrid)

$60K/yr - $76K/yrIn-houseFull-timeMid level3+ years exp.
4 weeks ago
Vans logo

Vans: Junior Copywriter

Vans

Costa Mesa, CA (Hybrid)

$62K/yr - $78K/yrIn-houseFull-timeIntern/new grad1+ years exp.
2 months ago
Vans logo

Vans: Head of Regional Marketing, Americas

Vans

Costa Mesa, CA

$168K/yr - $211K/yrIn-houseFull-timeSenior level12+ years exp.
2 months ago
Vans logo

Vans: Associate, Wholesale Marketing

Vans

Costa Mesa, CA (On-site)

$73K/yr - $92K/yrIn-houseFull-timeMid level4+ years exp.
2 months ago
Vans logo

Vans: Junior Copywriter

Vans

Costa Mesa, CA (Hybrid)

$62K/yr - $78K/yrIn-houseFull-timeIntern/new grad1+ years exp.
2 months ago
View all 22 jobs

Vans insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1966
Headquarters
Costa Mesa, California
Employees
10001+
Flat last 12mo
Marketing team
744
8% of company
112 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2022-10-31 -> 2025-11-24
Headcount (12 months)
+0.7%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
8M
Month over month-10.1%
Quarter over quarter-12%
Top sourceDirect (49.8%)
Traffic source mix
Direct
49.8%
Search
43.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
15 competitor sites
Search traffic: 1M organic clicks / 676.2K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-330,653
Ad budget per month
$558.7K
Average search rank
45
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

508.1K

12-mo growth

+6.2%

Monthly growth

+0.6%

Job openings

Shows open jobs, growth, and role changes.

Main result
74 open jobs
Open jobs trend: -0.9%
Trend

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 2.5 years.

Founder or CEO

Saved founder and CEO profiles.

Joanna Lee
Joanna Lee
Vice President and Managing Director, Vans, Asia Pacific

Marketing team size

Shows saved marketing team size.

744
8% of the company • 112 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Kyle Cropp
Kyle Cropp
Director, HR Business Partner (Global - Product, Marketing, Digital, Strategy)
Suzanne Yoon Martinez PHR
Human Resources Director - Vans Americas

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 744.

News

Shows saved company news.

Vans Debuts Premium Old Skool Music Collection
Feb 4, 2025 • PR Newswire
Abercrombie is coming to Center City, replacing Vans on Walnut Street
Dec 24, 2024 • https://www.inquirer.com
Vans maker VF Corp. rallies on results, and CEO says he feels good about Q3
Oct 28, 2024 • Morningstar

Marketing leadership

Shows saved marketing leaders.

Drieke Leenknegt
Drieke Leenknegt
Chief Marketing Officer
Alyssa Callister
Alyssa Callister
Sr. Director Energy Marketing and Professional Talent
Bianca Richter
Bianca Richter
Senior Director, Global Brand Marketing

CMO profiles

Shows saved CMO-level marketing leaders.

Drieke Leenknegt
Drieke Leenknegt
Chief Marketing Officer
3.2%
Social
2.8%
Paid referral
0.8%
2023-09-01 -> 2025-12-01
Open jobs growth
-0.9%
Biggest role change
sales: -1%
Latest open role
Warehouse Associate - Weekend Shift
Rhiannon Ragan
Rhiannon Ragan
Director, Demand Planning | S&OP
Skye Patterson (Pascall)
Skye Patterson (Pascall)
Director, Loyalty, Mobile App & Marketing Technology
George Pedrick
Director, Global Communications at Vans, A VF Company