Media Strategy Associate

Dallas, TX (Unknown)

Salary Not AvailableIntern/New GradFull time

Posted 6 weeks ago

Job Summary

Own campaign lifecycle from strategy through reporting, optimize performance across media, set KPIs, and translate industry trends into actionable recommendations.

  • Own campaign planning, execution, and final reporting
  • Collaborate with vendors and optimize across channels

Job Description

Responsibilities

  • Contribute to omnichannel marketing strategies informed by client business objectives
  • Manage a campaign’s full cycle from first strategy briefing through final reporting
  • Assist with setting campaign KPIs and manage performance across the media portfolio in partnership with Subject Matter Experts
  • Provide insightful recommendations and optimization strategies
  • Meet with and build strong relationships with vendor partners to maintain familiarity with strategies and solutions available within each key channel
  • Assist with vendor invoice approvals and tracking for closing as part of the media billing process
  • Demonstrate ambition by keeping informed on industry trends and presenting a monthly trends digest to the integrated team
  • Contribute to agency POVs for internal and external use

Requirements

  • 0-2 years of experience in advertising, marketing, or media
  • Strong quantitative skills, including analytical abilities and math/Microsoft Excel proficiency
  • Must have a high level of accuracy and attention to detail
  • Comfort in learning to take a position of thought leadership for clients and agency
  • Able to independently prioritize across multiple projects
  • Efficient in a fast-paced environment
  • Professional in all internal and external communications
  • Self-motivated, but works well with and contributes to an integrated strategy team
  • Resourceful in problem-solving and troubleshooting

Benefits

  • Competitive salary based on experience
  • Paid company holidays, vacation earned per year
  • Paid sick leave
  • Benefits- medical, dental, and vision, life/ADD and short/long term insurance
  • Annual Bonuses
  • 401k and Annual profit-sharing retirement plans
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LERMA

LERMA/ is an independent full-service agency with multicultural roots. We’re defined by our people — their histories, lived experiences, and perspectives — so, we’re ever-changing. And that will never change.

Founded in 2009
Dallas, Texas, USA

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Media Strategy Associate

LERMA · Dallas, TX · Unknown