Responsibilities

• Own weekly, seasonal, and quarterly on‑site content and experience strategy aligned to brand priorities, merchandising strategies, and business goals
• Define and evolve end‑to‑end consumer journeys across campaigns, category flows, and PDPs, ensuring clarity of intent, storytelling, and conversion paths
• Develop and maintain a seasonal content and experience calendar supporting key launches, campaigns, and storytelling moments
• Translate campaign and merchandising priorities into clear on‑site experience frameworks that guide execution across teams
• Identify opportunities to improve discovery, storytelling, and customer experience through data, competitive insights, and behavioral trends
• Manage end‑to‑end content and experience workflows, ensuring timely delivery, quality execution, and clear ownership
• Lead planning and execution for product launches and key moments across homepage, navigation, PDPs, and supporting experiences
• Partner with UX and Creative teams to ensure content placement, layout intent, and storytelling align to experience goals and design standards
• Provide clear feedback and alignment on deliverables to maintain consistency with brand, experience, and performance expectations
• Own ongoing content and experience performance tracking, including weekly business reviews, product drops, and launch recaps