User Acquisition Manager (Meta | Paid Social | App) at Elve Tech | USA

User Acquisition Manager (Meta | Paid Social | App)

USA (Hybrid)

$84K/yr - $108K/yr (Est.)Mid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive mobile user acquisition for subscription apps across Meta Ads and emerging networks, with a focus on ROAS and scalable growth.

Own end-to-end campaigns from Meta Ads to new channels
Must-have: 2+ years in mobile subscription marketing with proven ROAS optimization
Standout: Startup-fast environment and cross-channel experimentation

Plan, launch, and optimize user acquisition campaigns on Meta Ads, with a focus on performance for iOS and Android apps.
Test and scale new acquisition channels including Snapchat, TikTok, and AppLovin to identify incremental growth opportunities.
Monitor and optimize account structure, bidding models, audience segmentation, and creative performance to hit ROAS and scale targets.
Partner with the creative team to develop and iterate on ad assets tailored to each platform and funnel stage.
Track and analyze KPIs such as CAC, ROAS, CPI, LTV, retention, and subscription metrics (trials, renewals, churn).
Stay current on platform updates, privacy changes (SKAN, ATT), attribution best practices, and mobile subscription monetization trends.
Play a key role in launching marketing for new applications and channels.
Provide transparent performance reports and contribute to marketing reporting automation.

At least 2 years of experience in mobile performance marketing for subscription-based apps.
Hands-on experience managing campaigns on Meta Ads (Facebook/Instagram).
Proven track record of optimizing campaigns for performance.
Experience with Web2App / Web2Web funnels.
Strong analytical skills and proficiency with MMP tools, subscription management platforms.
Familiarity with SKAN, ATT, and creative testing frameworks.
Love for numbers, experimentation, and continuous learning.
Working proficiency in English

Fully remote work within the European time zone or a hybrid format in Belgrade. Being based in Belgrade is a plus, but not required.
29 work days of paid leave per year to use on vacations and national holidays.
An initial 3-month probation period to ensure the collaboration is a good mutual fit.
Semiannual performance reviews.
A small startup team with no bureaucracy, where any idea aligned with our goals can be quickly implemented. Your voice is heard, and your contributions have a direct impact.
A chance to be part of a growing company with ambitious goals.