Responsibilities

• Own Meta, Google, TikTok, and Apple Search Ads end to end: campaign structure, audiences, bidding, budgets, and creative rotation
• Run structured creative testing so we learn fast which concepts, hooks, and formats win, and feed those learnings back to the creative team
• Report weekly on CAC, ROAS, and trial-to-paid by channel and country, and explain what moved and why
• Keep our tracking honest: AppsFlyer, Meta CAPI, and the attribution edge cases that make app marketing hard
• Test new channels and geos with small budgets, and scale the ones that clear our targets
• Build the reporting and processes that let the channels run independently

Requirements

• 2 to 5 years running paid acquisition hands-on, at a performance agency, a mobile gaming company, consumer subscription app, or a DTC brand
• You've personally managed Meta campaigns for app or subscription clients in the last 12 months and know the current state of the platform, not the 2022 version
• You're comfortable in the data: you can pull it, build the analysis, and tell us what to do next
• You've worked with mobile attribution (AppsFlyer, Adjust, or Branch) and understand its limits
• You have a founder mentality: you look for what will grow the business, not just what's in your job description

Preferred

• Experience with Google App Campaigns, TikTok Ads, or Apple Search Ads is a plus
• You like working with a collaborative team, in office 4-5 days per week

Benefits

• Medical, dental, and vision coverage
• Commuter benefits
• 401(k) benefits
• Unlimited vacation days and paid holidays