Responsibilities

• Creative Strategy & Ideation
• Develop and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in partnership with the Senior Manager, Content Strategy
• Translate business goals, product launches, and sports seasonality into clear, actionable creative roadmaps
• Brief and scale high-impact concepts primarily across static, dynamic, and playable formats
• Testing & Optimization
• Execute against the creative testing roadmap using a build-measure-learn approach
• Design and run experiments to identify winning creative variables (messaging, formats, audiences)
• Use performance data to rapidly iterate and scale top-performing concepts
• Creative Production & Operations
• Lead day-to-day creative development, including briefing, production, feedback, and delivery

Requirements

• 5+ years of experience in performance marketing, creative strategy, or growth marketing
• Proven track record of developing and scaling creative that drives measurable user acquisition growth
• Deep understanding of paid social and digital advertising platforms, including creative best practices by channel
• Strong analytical mindset with experience using data to inform creative decisions and optimization
• Experience executing creative testing frameworks and experimentation at scale
• Hands-on experience working with creative production (in-house or agency)
• Experience participating in or supporting on-set creative production, including talent-driven shoots, is a plus
• Familiarity with analytics and attribution tools (e.g., Tableau, AppsFlyer)
• Excellent project management skills with the ability to manage multiple workstreams simultaneously ensuring attention to detail
• Strong communication and stakeholder management skills, including experience presenting to senior leadership

Preferred

• Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps
• Experience leveraging AI tools to accelerate creative ideation, production, and iteration

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development