(USA) Senior Manager, Marketing Planning And Strategy

Bentonville, AR (On-site)

$108K/yr – $216K/yrSenior Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the strategy and execution of Walmart's private brand portfolio, driving customer-focused brand renovations, cross-functional alignment, and market-informed growth across touchpoints.

  • Own portfolio evaluation and opportunity identification across customer and competitive landscapes.
  • Lead cross-functional initiatives to bring brands to life and measure impact against business goals.

Job Description

Responsibilities

  • Work closely with Private Brand Management & Merchandising teams on understanding and evaluating our private brand portfolios, identifying customer and competitive whitespace, and renovating existing and/or building new private brands that improve customers’ experience with Walmart.
  • Support implementation teams as they bring the brands to life across customer touchpoints.
  • Collaborate & influence cross-functional teams to build world-class brands that support overall corporate goals and deliver measurable results.
  • Analyze market trends and competitive landscape to inform strategy adjustments and identify new opportunities.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred

  • Leading cross-functional projects
  • Marketing or related field
  • Supervisory experience
  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Salaries

Posted range

$108K/yr – $216K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$128K/yr

Most pay falls between $96K and $170K. Based on 727 salaries.

See all Walmart salaries

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K
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(USA) Senior Manager, Marketing Planning And Strategy

Walmart · Bentonville, AR · On-site