(USA) Manager, Product Marketing at Walmart Connect | Hoboken, NJ | $96K/yr – $186K/yr

Walmart Connect

(USA) Manager, Product Marketing

Hoboken, NJ (On-site)

$96K/yr – $186K/yrSenior Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own internal product adoption by translating user pain points into prioritized roadmap opportunities while enabling teams with clear narratives and playbooks to accelerate tool usage.

Voice of internal users: shape roadmap and translate needs into actionable recommendations.
Cross-functional collaboration: align Product and Engineering on prioritized opportunities and adoption milestones.
Enablement and playbooks: build training, materials, and narratives to drive adoption and measure progress.

Job Description

Responsibilities

Voice of internal users in roadmap planning and prioritization, translating needs, workflow pain points, and business impact into clear recommendations.
Partner with Product and Engineering to ensure internal product opportunities are understood, sequenced, and reflected in roadmap decisions.
Build deep knowledge of internal tools, workflows, and product capabilities to support education, enablement, and adoption.
Support GTM strategy, launch assets, messaging, and enablement so they are clear and practical for internal users.
Partner with internal teams to define adoption strategies, milestones, and activation approaches for priority tools and capabilities.
Track adoption progress, surface blockers, and accelerate product usage through clear follow-through and coordination.
Identify user, operational, and competitive signals that affect internal product performance and translate them into actionable recommendations.
Support launches and ongoing adoption by ensuring internal teams have the right narrative, materials, and readiness support.
Create and maintain playbooks that drive consistent product usage and improve adoption outcomes over time.
Report on adoption progress, key risks, and opportunities to improve performance across internal products.

Requirements

4–6 years of experience in product marketing, product management, GTM, internal tools, or a closely related role.
Experience supporting product launches, adoption programs, or operational tools in a product or platform environment.
Strong ability to translate product capabilities into clear user value propositions, messaging, and enablement.
Experience supporting role-specific GTM plans and adoption programs.
Strong cross-functional partnership skills with the ability to influence without authority.
Strong analytical ability to assess adoption performance, identify blockers, and recommend actions.
Excellent written and verbal communication skills.
Ability to work across Product, Engineering, and business teams to influence roadmap and adoption outcomes.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field.
Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Nice to Have

Experience working across internal tools, operational products, or employee-facing capabilities.
Experience partnering with Sales, Operations, or Measurement teams on adoption and enablement.
Experience creating playbooks, training materials, or launch communications.
Experience working in retail media, advertising technology, platform marketing, or a multi-product ecosystem.
Experience using data and user feedback to shape product priorities and adoption plans.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005

Hoboken, New Jersey, US

2.5K employees (519 in marketing)

www.walmartconnect.com