(USA) Manager, Campaign Management

Responsibilities

• Lead the planning, coordination, and execution of integrated marketing campaigns to meet business objectives and optimize return on investment.
• Analyze campaign performance data and provide actionable insights to stakeholders for continuous improvement and strategic decision-making.
• Manage budgets effectively, ensuring alignment with financial goals and maximizing resource utilization.
• Collaborate with cross-functional teams and external partners to develop impactful media plans and advertising strategies.
• Oversee campaign platforms and tools, recommending enhancements to improve efficiency and effectiveness.
• Communicate campaign progress, risks, and results clearly to senior leadership and key stakeholders.

Requirements

• Proven expertise in campaign management, including programmatic and online advertising platforms.
• Strong business and financial acumen with experience in budget management and performance analysis.
• Proficiency in data analysis and the ability to translate insights into actionable marketing strategies.
• Skilled in stakeholder management and effective communication across varied teams and leadership levels.
• Experience with integrated marketing communications, media planning, and bid management tools.
• Ability to develop and optimize advertising campaigns using advanced analytics and decision-making skills.
• Demonstrated project management capabilities, ensuring timely delivery and risk mitigation.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
• For information about benefits and eligibility, see One.Walmart .