Drive growth marketing strategy and analytics for a fast-growing D2C subscription business, aligning experimentation with predictive ROI models.

• Growth Marketing Strategy & Analytics
• Strong ROI discipline and hands-on experience with ad platforms and data
• Predictive ROI models to guide cross-channel spend

Responsibilities

• Growth Marketing Strategy & Analytics
• Implement predictive channel-level unit economics as the basis for daily budget decisions.
• Establish end-to-end funnel metrics from creative to activation (product, market, segmentation, monetization).
• Keep weekly transparency: dashboard, test status, next steps.
• Run a tight loop: hypothesis → test → insight → decision.
• Standardize experiments (metric, budget, kill criteria, deadline, go/no-go).
• Attribution stack, identify where attribution breaks, and create a plan to fix it (with a timeline to reach 85%+ coverage).
• Manage spend across Google/Meta and other channels through the predictive ROI model.

Requirements

• B2C subscription scaling track record with personal accountability (MRR scale-up).
• Strategic + hands-on: comfortable in ad platforms and data, fast iteration, strong ROI discipline.
• Technical depth: events/pixels, data pipelines, attribution stacks, integrations.
• Experimentation-first: high testing velocity, strong learning loop, competitor awareness.
• Cross-functional mindset across marketing × product × engineering.
• Remote work availability / location preference: EU/US preferred.

Preferred

• Rebuild the creative process to be strategic (not reactive).
• Restructure media buying around new funnels; handle attribution + platform re-learning correctly.
• Connect marketing and product experiments end-to-end.
• Launch modern, conversion-focused lead magnets in 2026.

Benefits

• JobHire is mission-driven, fast-growing, and profitable global company.
• Amazing opportunity to scale-up business growth, improving people’s careers and lives.
• Brilliant team of the strongest A players from McKinsey, Nexters, Gett, Glovo.
• Great opportunities for growth.