(USA) Director, Digital Media - Media Strategy & Planning

Hoboken, NJ (Unknown)

$132K/yr – $264K/yrDirector/Executive6+ years exp

Posted 9 days ago

Job Summary

Own and scale Walmart's digital media practice by leading a high-performance team to design and run data-driven, cross-channel campaigns, manage budgets, and build strategic partnerships.

  • Lead and develop a high-performing digital media team.
  • Design and implement comprehensive digital media strategies aligned with business goals.
  • Oversee budget planning and performance optimization.

Job Description

Responsibilities

  • Lead and develop a high-performing digital media team to achieve business objectives and foster continuous learning.
  • Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
  • Manage large-scale digital campaigns, optimizing plans based on real-time data and ROI insights.
  • Collaborate with internal teams and external partners to ensure effective campaign execution and innovation.
  • Oversee budget planning, forecasting, and financial performance for digital media initiatives.
  • Drive process improvements and adopt emerging technologies to enhance digital marketing effectiveness.
  • Cultivate strategic partnerships to expand digital reach and brand awareness.

Requirements

  • Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
  • 3 years' supervisory experience
  • Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
  • Extensive experience leading digital media strategy aligned with business objectives and marketing goals
  • Proven ability to manage complex digital campaigns, including planning, execution, and optimization based on performance data
  • Strong leadership skills with a track record of developing and mentoring high-performing teams
  • Expertise in digital marketing channels, including paid and organic search, social media, and display advertising
  • Ability to build and maintain strategic partnerships with agencies and technology providers
  • Proficiency in budget management and financial forecasting for digital initiatives
  • Excellent communication and collaboration skills to work cross-functionally and influence stakeholders

Preferred

  • Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
  • It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
  • Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
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Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Salaries

Posted range

$132K/yr – $264K/yr

Taken straight from the job posting.

See all Walmart salaries

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