Responsibilities

• Develop channel strategies for client and internal campaigns — which platforms, what mix, how budget should flow
• Build audience targeting frameworks that align with campaign goals across HCPs, pharma brand teams, and health system buyers
• Create media plans with clear KPIs, pacing recommendations, and measurement approaches
• Own media budget recommendations and be accountable for spend efficiency across campaigns
• Translate briefs into actionable media strategies the execution team can build
• Work with cross-functional partners on internal initiatives — product GTM, corporate awareness, ABM for brand sales, and institutional sales targeting health systems
• Test new channels and approaches on internal campaigns before recommending them to clients
• Jump into campaign builds when needed — you're not above getting your hands dirty in-platform
• Own DSP and platform relationships — negotiate rates, evaluate new vendors, manage partnership health
• Build and maintain the media strategy playbook — methodologies, templates, and standards the team operates from

Requirements

• 10+ years in paid media with significant time in strategy-focused roles
• Experience managing a marketing or media team
• Healthcare media experience — HCP targeting, NPI matching, health system/IDN outreach, compliance constraints
• Hands-on proficiency with programmatic platforms (StackAdapt, PulsePoint, Lasso, The Trade Desk, or similar)
• Experience managing DSP/vendor relationships and negotiating rates
• Strong analytical skills and opinions on measurement and attribution
• Ability to translate complex media concepts for non-media stakeholders
• Proficiency with AI tools to accelerate strategy development, analysis, and reporting
• Tools
• Programmatic/DSPs: StackAdapt, PulsePoint, Lasso, Google Ads, Meta, LinkedIn Campaign Manager

Preferred

• Agency experience, particularly in pharma/life sciences
• Experience with ABM platforms and strategies
• Familiarity with HubSpot or similar marketing automation platforms

Benefits

• We have some great benefits for a firm at our stage: 401(k) w/matching, all kinds of insurance, 90% coverage of healthcare premiums, HSA/FSA options (we cover the entire deductible for the former), log on from wherever, Open PTO (which leaders use!), remote stipend, yearly education budget, and working with some of the smartest yet humblest and respectful people in the business