Responsibilities

• Lead the day-to-day execution of NEOM Wellbeing's US-based content across all NEOM social channels, including content planning, copywriting, and scheduling across organic platforms.
• Shoot, edit, and publish social content — Reels, TikToks, Stories, static posts — that makes the NEOM Wellbeing brand unmissable for US audiences.
• Work alongside the Senior Brand and Content Manager to shape and finalize NEOM Wellbeing's US social strategy, ensuring it is grounded in and aligned with the global social direction.
• Adapt global campaigns for US audiences in close collaboration with the Global Brand and Social team, bringing a social-first US lens to ensure local resonance without losing brand consistency.
• Manage US-based content creator relationships, from briefing and seeding to performance tracking.
• Capture content at US press events, retailer activations (including Ulta), and brand moments in market.
• Build and nurture an engaged US community — responding to comments, DMs, and brand conversations across platforms.
• Track and report on US social KPIs and regularly share US market intelligence and audience insights with the Global Brand and Social team to inform global strategy and planning cycles.
• Collaborate with the US Integrated Marketing team and PR agency to align social activity with launches, campaigns, and commercial priorities.