Responsibilities

• Serve as a strategic marketing lead and cross-functional partner between Sales and Creative teams, ensuring we deliver best-in-class trade materials and shopper campaigns across top accounts.
• Execute strategy, define priorities and timelines, collaborating with account managers, brokers and retail partners to ensure alignment.
• Develop and deliver strategic briefs for shopper campaigns across programs like TPRs, Roundel, Costco MVM and Instacart, and oversee execution.
• Define asset strategy and content standards for sell-in decks, sell-through tools and retail collateral, ensuring materials support broader commercial objectives.
• Partner with design and sales to create sell sheets, shippers, shelf talkers, displays and other trade-facing assets.
• Analyze campaign results and suggest performance-driven improvements to boost rate of sale.
• Support omnichannel marketing across retail and digital platforms, making sure campaigns work hard both online and offline.
• Develop strategic briefs for internal teams, including creative, CRM and influencer, to deliver high-impact retail campaigns.
• Own and manage the US retail campaign calendar, aligning teams and tracking progress across Target, Costco, Walmart and more.
• Optimize ecommerce listings on retailer PDPs, advise on media planning strategy, and evaluate campaign effectiveness by tying marketing activity to sales and shopper engagement.

Requirements

• This role is suited to someone operating at Manager level or below who is a sharp, analytical thinker and proactive doer.
• Background in food, wellness, healthy beverages, or ecommerce preferred – ideally with exposure to both retail and marketing.
• Ideally experienced working with retailer eCommerce sites such as Target and Costco.
• Skilled at project coordination - keeping multiple workstreams moving in sync.
• Strong organizational instincts – detail-oriented, deadline-aware, and good at spinning plates.
• Familiar with retail marketing tactics, shopper programs, and the mechanics of in-store execution.
• Comfortable briefing creative teams and giving clear, actionable feedback.
• Commercial mindset – you understand how brand and marketing drive sales.
• A clear communicator – written, visual, and verbal.

Benefits

• A competitive salary range of $100,000-$120,000 per annum depending on your skills and experience
• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 Paid Vacation Days PLUS Federal Holidays
• Free Huel to keep you going
• 2 weeks a year to work remotely from anywhere!
• 401K Plan
• Commuter Benefits
• Paid Volunteering Days
• Enhanced Family Leave
• Dog friendly