US HIV Scientific Strategy Daily Treatments, Associate Director, Marketing

North Wales, PA (Hybrid)

$142K/yr – $224K/yrManager5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive end-to-end medical education initiatives for HIV, spanning digital, live, and hybrid formats, while shaping scientific narratives through cross-functional collaboration and evidence-generation planning.

  • Own strategic narrative development and evidence-generation planning.
  • Lead cross-functional collaboration with Medical Affairs, Global Marketing, and HCP Marketing.

Job Description

Responsibilities

  • Lead end-to-end execution of medical education initiatives and supporting materials (branded and unbranded), including digital, live, and hybrid formats.
  • Content Creation, Review & Deployment - Manage content creation and refinement in partnership with agencies—from concept through CRT review to deployment.
  • Customer & Market Insights – Integrate customer insights, market research, and competitive intelligence into medical education needs assessment, planning, creation and execution.
  • Innovation: Identify and champion innovation in the content, format and delivery channels (personal and non-personal/digital) of promotional medical education strategies and tactics for use across the portfolio.
  • KPI Tracking – Identify, track and share out leading and lagging success metrics aligned with therapeutic area goals and in accordance with company standards and policies.
  • Project, Agency & Budget Management – Manage project timelines, agile backlogs, agencies, vendors, and budgets
  • Sales & Congress Engagement – Attend key sales meetings and national congresses, as needed
  • Compliance & Standards – Operate in full compliance with our company policies and standards
  • Lead development of scientific narrative for HIV Daily Treatments in partnership with Medical Affairs, Outcomes Research, Global Marketing, HCP Marketing, and other stakeholders.
  • Advance scientific narrative by integrating into brand strategy and working with cross-functional teams to define and prioritize evidence needs that support clinical positioning; translate gaps into actionable evidence-generation and advocacy plans.

Requirements

  • A minimum of 5 years of healthcare industry experience, including at least 3 years in strategic marketing or Scientific Leader facing role.
  • Strong strategic acumen with proven ability to craft and advance compelling, evidence-driven scientific narratives.
  • Demonstrated success in building and maintaining high-quality scientific relationships and networks within a therapeutic area.
  • Excellent verbal and written communication skills; comfortable delivering presentations to senior leadership and external experts.
  • Strong cross-functional partnering skills and demonstrated ability to influence in a matrixed environment without direct authority.
  • Experience managing external vendors/agency partners, with fiscal responsibility for budgets.
  • Deep understanding of compliance and regulatory requirements governing scientific engagement and HCP-facing activities in the U.S.
  • Flexibility and readiness to travel for congresses, advisory meetings, and field engagements (including occasional weekends/evenings).
  • A growth mindset, strong collaboration and business agility.

Preferred

  • HIV Treatment or related public health experience
  • Proven self-starter with a hands-on, results-driven approach, proactively identifies opportunities, removes barriers, and delivers outcomes with minimal supervision.
  • Ability to influence without authority and drive team towards common goals.
  • Familiarity with omnichannel marketing and digital channel integration, as well as agile marketing process.
  • Proven track record of designing and executing speaker programs, advisory boards, and congress strategies that align with business and scientific objectives.
  • Proven ability to synthesize KOL insights into strategic recommendations that impact brand positioning, evidence generation, and commercialization.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Salaries

Posted range

$142K/yr – $224K/yr

Taken straight from the job posting.

See all Merck salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127