Responsibilities

• Own GTM strategy across sector, PE, and service line: set plans, sequence priorities, and ensure consistent activation across channels and buyer touchpoints
• Directly lead PE and service line GTM, developing integrated, multi-channel campaigns that fold thought leadership, events, and BD outreach into coherent commercial programs
• Architect full-funnel campaign strategies that move buyers from awareness through consideration to engagement, with clear handoffs to BD at each stage
• Integrate service line as the capability layer across all sector and PE GTM plans, ensuring SL strategies ladder to firm growth priorities
• Develop and refine service line value propositions, messaging frameworks, and go-to-market narratives; package these as tools that enable partners and BD teams to have more effective client conversations
• Counsel managing directors and practice leaders on GTM strategy, market positioning, and how to activate their practices commercially
• Partner with the PE, service line, and sector BD leads to ensure seamless GTM-to-BD handoff and pull-through
• Lead attribution strategy and design, ensuring robust ROI measurement across GTM investments
• Leverage AI tools to accelerate campaign development, targeting, activation, and performance reporting at scale

Requirements

• 15+ years of experience in GTM, marketing strategy, or commercial marketing in professional services or B2B
• Deep understanding of B2B buying behavior, sales cycles, and how to design GTM programs that move buyers through the funnel
• Demonstrated strength in service line or solutions GTM: formulating strategies, developing value propositions, and enabling stakeholders to go to market effectively
• Proven ability to counsel and influence senior stakeholders, including partners and practice leaders, on GTM strategy and market positioning
• Demonstrated strength in content strategy and editorial program management, not only campaign execution
• Proven experience running events programs at scale, including conference and sponsorship selection, outreach, and commercial activation
• Track record of building and activating AI-enabled GTM and content workflows as a sustained operating model
• Strong commercial instinct: able to connect GTM activity to pipeline, engagement, and revenue impact
• Experience with voice of customer research and translating buyer insight into GTM strategy
• Exceptional cross-functional collaboration and stakeholder management skills across senior audiences
• People leadership experience with the ability to develop talent, build team culture, and hold a diverse team to a high standard
• Proficiency with Salesforce (or comparable CRM), marketing automation platforms, and AI content and productivity tools
• Bachelor's degree required

Benefits

• medical, dental, vision, life and disability insurance
• 401(k) with employer contribution
• HSA contributions (where applicable)
• paid time off
• other firm-sponsored benefits