Responsibilities

• Own the full-funnel US campaign roadmap. Build and manage the quarterly activation roadmap across brand building, consideration creation, and demand conversion — architecting how message, vehicle, and audience align at every stage. You will decide how it all comes together. Build in both acquisition and retention tactics to grow overall buyer participation, and factor in how customers discover and choose Dell through both people and AI agents.
• Lead paid, earned, and owned integration for priority moments, launches, and campaign activations. Partner with vehicle teams to bring it all together as one coordinated activation — and create new activations, like events or cross-channel moments, when the opportunity calls for it. You bring the full picture: our business goals, a creative eye, and deep knowledge of our consumer. Priority moments include key seasonal demand windows like Holiday and Back to School.
• Unify direct and retail marketing to win consumer interest. Partner with retail and e-commerce teams to align the direct and retail plans and identify the moments where omnichannel activations can drive high impact.
• Create and activate the US Consumer lifecycle and Rewards strategy to grow engagement and long-term retention. Set the strategy for how we keep customers connected to Dell through the 3-4 years between PC purchases, partnering with the email and Rewards teams who execute against it, and integrate that strategy into the broader campaign activation plan.

Requirements

• 10+ years in consumer integrated campaign planning, go-to-market strategy, lifecycle marketing, or related marketing roles
• Experience building and managing consumer go-to-market plans that span paid, earned, and owned channels
• Working knowledge of both direct/e-commerce and retail channels, and experience partnering with the teams that run them
• Strong strategic thinking paired with operational rigor — you can ideate and execute
• Highly organized with a track record of managing multiple complex workstreams simultaneously
• Proven track record of using data and insights to inform strategy and drive measurable business results
• Demonstrated ability to drive alignment and outcomes across teams you don't directly own
• Comfortable challenging the status quo and pushing ideas forward across diverse stakeholders
• Thrives in autonomous, fast-paced, collaborative environments where energy and passion fuel progress

Benefits

• We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.