US Associate Director, Digital Marketing, Respiratory

Cambridge, MA (Hybrid)

$149K/yr – $215K/yrManager5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross-channel brand strategy and omnichannel activation for a biologics/respiratory portfolio, turning customer insights into provider and patient journeys and KPI-driven plans.

  • Own Omnichannel strategy: translate insights into channel plans and content across touchpoints
  • Define and track KPIs with GTMC to align brand and execution
  • Collaborate cross-functionally to ensure seamless brand experiences and cadence across channels

Job Description

Responsibilities

  • Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
  • Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
  • Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
  • Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
  • Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
  • Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
  • Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence

Requirements

  • Bachelors Degree
  • 5 years of experience in marketing, product and/or brand management
  • Strong analytical and problem-solving skills
  • Ability to work effectively in a fast-paced, collaborative environment
  • Excellent communication and interpersonal skills

Preferred

  • Product Launch Experience
  • Previous experience in pharma, biopharma, biotech or healthcare experience
  • Media mix optimization experience
  • Respiratory (and Biologic) Experience
  • Understanding of market research, creative development, and experience with the regulatory review/approval process
  • Comprehensive understanding of the key dynamics driving the US health care environment
  • Cross-functional collaboration ability
  • Digital Marketing expertise
  • Competitive market experience
  • Alliance co-promote experience

Benefits

  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.
  • Bring the miracles of science to life alongside a supportive, future-focused team.
  • Discover endless opportunities to grow your talent and drive your career, whether it is through a promotion or lateral move, at home or internationally.
  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
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Sanofi

4.0 Glassdoor

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. We apply our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world, with an innovative pipeline that could benefit millions more. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives; this inspires us to drive progress and deliver positive impact for our people and the communities we serve, by addressing the most urgent healthcare, environmental, and societal challenges of our time. Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms

Founded in 2014
Paris, Île-de-France, FRA
90K employees (5,755 in marketing)
82% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
880.3K
Monthly Google Ads Budget
$28.6K
Traffic Source Mix
Search
51.6%
Direct
33.7%
Referral
7.4%
Social
6.2%
Paid
1%

Headcount Trend

Current headcount: ~90.7K

Marketing Team

Marketing Team Size
4,595 (5% of company)
Median Career Experience
16 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$7B
Last Raise
$3B
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $3B
  • Jun 2025
    Post IPO Debt • $1.7B
  • Mar 2025
    Post IPO Debt • $1.6B

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