Product Marketing Retention Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeSenior level2+ years exp.
7 days ago
"Urgent Care Marketing: Drive Patient Engagement and Boost Growth!"
Naperville, IL (On-site)
Salary Not AvailableMid LevelPart time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive marketing strategy and execution for urgent care services as a Marketing Specialist, aligning outreach with business goals.
- Own multi-channel campaigns from planning to execution.
- Must-have: proven marketing experience in healthcare or similar industry.
- Standout: builds relationships with referral sources and community partners.
Job Description
Responsibilities
- Develop and execute comprehensive marketing strategies to promote urgent care services and increase patient acquisition.
- Conduct market research to identify trends, competitors, and opportunities for differentiation.
- Create compelling marketing campaigns across digital, social media, print, and traditional advertising.
- Manage and optimize our online presence, including the website, social media platforms, online directories, and review sites.
- Collaborate with internal teams to develop engaging content for marketing materials, blog posts, newsletters, and press releases.
- Plan and coordinate community outreach events, health fairs, and partnerships to raise awareness of our urgent care services.
- Monitor and analyze marketing performance metrics to measure campaign effectiveness and make data-driven decisions.
- Stay updated with industry trends, emerging marketing strategies, and technological advancements with cross-functional teams, including providers, administrators, and operational staff, to align marketing strategies with business objectives.
- Maintain and strengthen relationships with referral sources, community organizations, and key stakeholders.
- Monitor industry regulations and compliance requirements related to marketing activities.
Requirements
- Proven experience in marketing roles, preferably within the healthcare industry.
- Strong understanding of marketing principles, strategies, and tactics.
- Proficiency in digital marketing platforms, social media management, and content creation.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas and campaigns
- Strong analytical skills and the ability to interpret data to drive marketing decisions
- Exceptional organizational and project management abilities
Preferred
- Knowledge of healthcare industry regulations and compliance considerations is preferred.
AFC Urgent Care Norwalk
AFC Urgent Care Norwalk is a walk-in urgent care center providing treatment for most non-life threatening injuries and illnesses to patients of all ages in the Norwalk, CT area. We accept most insurance plans and also offer affordable self-pay options!
Traffic Signals
Monthly Visitors
464.7K
Traffic Source Mix
Search
67.5%
Direct
24.6%
Referral
6.9%
Social
0.4%
Paid
0.6%
Headcount Trend
Current headcount: ~1
