Responsibilities

• Create and publish engaging content (graphics, photos, videos, reels, stories) for platforms such as Instagram, Facebook, TikTok, and X.
• Develop and maintain a content calendar aligned with program schedules and marketing campaigns.
• Attend events and programs to capture real-time content.
• Monitor and respond to comments and messages in a professional and timely manner.
• Track analytics and provide monthly performance reports with engagement metrics and growth insights.
• Collaborate with program coordinators to promote intramurals, club sports, fitness and wellness events, special events, and facility updates.
• Ensure all content aligns with university branding guidelines.
• Stay current on social media trends and recommend new strategies to increase engagement.

Requirements

• Strong written and verbal communication skills.
• Experience managing organizational social media accounts.
• Basic graphic design skills (Canva, Adobe Express, or similar tools).
• Ability to work independently and meet deadlines.
• Availability to work evenings or weekends for event coverage as needed.
• Knowledge of social media analytics tools.
• Photography and/or video editing experience.
• Marketing, Communications, Public Relations, or related major.