UGC Content Creator (NY/LA based) - Freelance

New York, USA (On-site)

$1K/mo – $4K/moIntern/New Grad3+ years expContract

Posted 4 months ago

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Job Summary

Drive native UGC content creation to boost e-Bike seller conversions for Upway.

  • Own end-to-end UGC production for TikTok and Reels, including on-site shoots at UpCenters.
  • Must-have: 3+ years UGC creation for B2C and deep TikTok/Reels understanding.
  • Standout: On-site hands-on content creation at New York or LA UpCenters with conversion focus.

Job Description

Responsibilities

  • Content Creation
  • Create short-form, high-performing UGC content (TikTok, Instagram Reels, paid ads)
  • Focus on content that drives supply: getting people to sell their e-Bike
  • Produce a consistent volume of content weekly
  • Turn real customer scenarios into simple, compelling videos
  • On-Site Content Production
  • Film regularly at our UpCenters:
  • New York (134 Morgan Ave, Brooklyn)
  • Los Angeles (2400 Marine Ave, Redondo Beach)
  • Concepting
  • Come up with new hooks, formats, and angles
  • Test different messaging (price, ease, speed, trust)
  • Quickly iterate based on performance
  • UGC Native
  • At least over 3 years of experience in UGC creation in B2C environment
  • Deep understanding of TikTok / Reels content
  • Knows what makes people stop scrolling
  • Able to create content that feels native, not like ads

Requirements

  • Location requirement: Must live in New York or Los Angeles
  • Must be able to come on-site to our UpCenters: 134 Morgan Ave, Brooklyn; 2400 Marine Ave, Redondo Beach
  • At least over 3 years of experience in UGC creation in B2C environment
  • Deep understanding of TikTok / Reels content
  • Knows what makes people stop scrolling
  • Able to create content that feels native, not like ads
Upway logo

Upway

4.7 Glassdoor

At Upway, we envision a world where cars are the exception and e-bikes are the norm. Our mission is to accelerate e-bike adoption and reduce waste. This is why we are building the largest platform for reconditioned e-bikes, making electric mobility more affordable, and giving a new life to millions of great products.We are looking for great talents to bring this mission to life!

Founded in 2021
Paris, Île-de-France, FRA
303 employees (39 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
455.5K
Monthly Google Ads Budget
$10
Traffic Source Mix
Search
52%
Direct
22.2%
Referral
5.4%
Social
4.6%
Paid
9.3%

Headcount Trend

Current headcount: ~303

Marketing Team

Marketing Team Size
31 (10% of company)
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$120.6M
Last Raise
$60M
Series C

Funding History

  • Nov 2025
    Series C • $60M
  • Nov 2023
    Series B • $30M
  • May 2022
    Series A • $25M

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