Responsibilities

• creating compelling user-generated content and managing content across social media platforms, driving organic reach and engagement.
• developing and executing growth marketing strategies
• analyzing campaign performance
• conducting A/B testing
• identifying innovative trends
• collaborating with teams to bolster branding efforts
• building an engaging online presence that aligns with the company's mission to deliver excellence in education.

Requirements

• Expertise in User-Generated Content (UGC) creation, social media content management, and storytelling for authentic brand engagement.
• Skills in Growth Marketing, campaign performance analysis, and leveraging analytics to inform strategy.
• Experience with A/B testing, trend tracking, and identifying opportunities to optimize reach and impact.
• An eye for branding and creativity with the ability to ideate and execute innovative marketing strategies.
• Strong written and verbal communication skills to convey the brand's voice effectively across platforms.
• Role-specific remote-work capability: Ability to work independently in a remote environment, manage multiple tasks, and meet deadlines efficiently.

Preferred

• Past experience in the education or edtech industry is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field preferred but not required.
• Proficiency with social media management tools and analytics platforms (e.g., Hootsuite, Google Analytics) is favorable.