TurboTax Staff Marketing Manager, SEO/GEO Content at Intuit | San Diego, CA | $142K/yr – $229K/yr

Intuit

TurboTax Staff Marketing Manager, SEO/GEO Content

San Diego, CA (On-site)

$142K/yr – $229K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive TurboTax SEO/GEO strategy by unifying traditional SEO with AI-driven discovery to maximize blue-link visibility and LLM presence, while leading end-to-end content operations and cross-functional execution during peak tax seasons.

Own the strategic roadmap and cross-functional alignment across Product, Data Engineering, and Marketing.
Must-have: 10+ years in SEO/content strategy within a large-scale, high-growth org.
Standout: Translate AI shifts into clear, high-impact business strategies.

Job Description

Responsibilities

Drive the TurboTax SEO/GEO Strategic Roadmap: Serve as the Senior strategist for the unification of traditional SEO content generation and "Model Training" dominance. You will drive the operationalization of GEO measurement, analysis, and action, executing strategies to gain a competitive advantage in both "blue link" visibility and LLM presence across all major AI channels.
Foundational SEO Excellence: Oversee content architecture, including internal linking strategies, metadata optimization, and schema markup. While partnering with technical teams, ensure all content is structured for maximum visibility in both traditional search and AI synthesizers.
Establish Definitive Authority (Presence, Position, Sentiment): Own the "True North" metrics for TurboTax AI discovery. Ensure content delivers a 100% optimized response, characterized by top-tier brand presence, dominant positioning, and neutral-to-positive sentiment.
End-to-End Content Operations: Manage the tactical execution of the editorial calendar. This includes CMS publishing, coordinating with tax experts for factual accuracy, and managing agency partners to ensure high-quality content is delivered on time through peak season.
Strategic Content & Business Impact: Serve as the subject matter expert for the TurboTax content library. Ensure content is optimized not just for traffic, but for high-value business actions including engagement, logins, and product starts.
Content Generation Velocity: Drive the scaling of enterprise-grade content marketing platforms and AI-based solutions to meet the sheer volume of content required for a multi-channel discovery engine, especially during high-velocity peak tax seasons.
Cross-Functional Liaison: Act as the primary strategic point of contact for TurboTax SEO/GEO content health, working across Product, Data Engineering, and Marketing to diagnose competitive gaps and act with speed through peak periods.

Requirements

10+ years of professional experience in SEO, Content Strategy, or Digital Product Management within a large-scale, high-growth organization.
Expertise in the "New Search" Stack: Deep understanding of GEO vs. SEO, specifically how LLMs parse "Information Gain," entity relationships, and sentiment.
Multi-Media Content Mastery: Proven track record of managing and optimizing content across various formats (video, infographics, audio) for search rankings and user engagement.
CMS & Technical Proficiency: Strong experience managing content publication within an enterprise CMS and utilizing SEO research tools (Google Search Console, Adobe Analytics, Ahrefs, or similar).
Strategic Influence: Ability to translate complex "Agentic" or AI behavioral shifts into clear business strategies and influence senior leadership as a high-level individual contributor.
High Ownership: A self-starter who can manage a "strike team" environment, move from reactive answering to proactive education, and drive a competitive advantage in a rapidly shifting landscape.

Preferred

Experience translating complex AI/agentic behavioral shifts into clear business strategies.
Proven track record in influencing senior leadership as a high-level individual contributor.
Strong ownership and ability to operate in a fast-moving, peak-season environment.

Benefits

Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at [1] Intuit®: Careers | Benefits).
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.

Intuit

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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

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17K employees (1,607 in marketing)

www.intuit.com

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