Responsibilities

• Identify and curate sets of social media influencers and accounts across TikTok, Instagram, Pinterest, X, and Reddit that signal trend movement across FAM’s core fashion and lifestyle categories.
• Build and operate scrapers and API integrations to systematically collect post metadata, engagement signals, hashtags, captions, and visual content.
• Support image-based analysis using OCR and AI tools to extract visual trend attributes — colors, fabrics, silhouettes, styles, and products — from influencer and social content.
• Synthesize raw data into clear, actionable trend briefs and reports that merchandising, design, and upstream teams can act on.
• Research and evaluate third-party trend intelligence platforms and data tools to identify gaps and opportunities for the in-house pipeline.
• Partner with the DWI engineering team to feed data sources into a growing trend intelligence infrastructure.
• Develop FAM’s own proprietary fashion heuristics over time — a model of what predicts trend adoption across our retail channels and customer demographics.
• Brief internal brand, sales, design, and ambassador teams on trend findings — translating data into clear creative and campaign direction.
• Guide the go-to-market strategy for FAM’s private label brands from a trend intelligence perspective — informing what to promote, when, and how.
• Use AI tools to draft engaging social media copy, campaign concepts, and e-commerce content that activates the trends you’ve identified.

Requirements

• A genuine curiosity about fashion, culture, and the factors driving consumer behavior across social platforms.
• Hands-on experience or a strong interest in data collection — APIs, scraping, or working with social platform data.
• Working knowledge of Python and/or R for data tasks.
• Ability to transform raw data into clear, communicable insights that non-technical stakeholders can act on.
• Comfort using AI tools to accelerate your work — whether for research, writing, content drafting, or analysis.
• A self-starter mentality: you don’t wait for perfect instructions; you take initiative and deliver results.
• Strong written communication skills — you can craft a concise brief, a compelling campaign concept, or an executive summary with equal clarity.

Preferred

• Experience scraping or working with social data (Reddit, Instagram, TikTok, or similar platforms).
• Familiarity with social media APIs (Meta Graph API, TikTok API, Pinterest API, etc.).
• Exposure to AI or machine learning tools, even at a learning or experimental stage.
• Interest in or experience with image analysis, computer vision, or OCR.
• Background or coursework in data science, communications, fashion, marketing, or a related field.
• Experience drafting engaging social media content, marketing copy, or campaign briefs.