Responsibilities

• Campaign Setup & Trafficking: Traffic creative assets across paid media platforms with accuracy and timeliness.
• Configure assets, placements, tagging requirements, specifications met per approved media plans.
• Implement and validate in partnership with data intelligence manager the tagging, pixels, and tracking parameters.
• Timeline Management & Account Coordination: Partner with Account Management to track media timelines and creative delivery requirements.
• Proactively communicate asset needs, deadlines, and specifications to Account teams.
• Notify Media Pods of asset status, risks, or delays that could impact execution or launch timing.
• Quality Assurance & Troubleshooting: Conduct QA on trafficking documents and live campaigns
• Identify and resolve trafficking issues such as broken links, incorrect tags, or misconfigured placements.
• Escalate complex or high-risk issues to the Operations Supervisor.
• Standards & Documentation: Maintain trafficking documentation, naming conventions, and templates aligned to COE standards.
• Support updates to trafficking playbooks and workflows as platforms evolve.
• Communicate execution status clearly to pods and Operations leadership.

Requirements

• Bachelor’s Degree in a relevant field
• Adaptability and capacity to operate in a fast-paced and dynamic setting
• Ability to strategically evaluate opportunities and make data-driven decisions that lead to quantifiable performance enhancements
• Familiarity with ad-serving platforms such as Campaign Manager
• Commitment to continuous learning and adaptation to industry evolution, new tools, and techniques
• Effective time management to adhere to deadlines and ensure the punctual delivery of assets
• Meticulous attention to detail to prevent significant errors in campaign configuration, targeting, and campaign specifications
• Local St. Louis or Chicago residents only.