Traditional Media Buyer at MeanPug Digital | New York, USA | $150K/yr – $200K/yr

MeanPug Digital

Traditional Media Buyer

New York, USA (Remote)

$150K/yr – $200K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Candidates will plan and manage traditional media campaigns for legal clients across TV, radio, print, and OOH. They should evaluate opportunities by lead generation and growth, and manage budgets and vendor relationships. The role requires direct offline media buying experience for law firms, strong negotiation, analytical, and organizational skills, with the ability to handle multiple campaigns. Benefits include health, 401(k), flexible schedule, and a dog-friendly office.

Job Description

Responsibilities

planning, negotiating, placing, and managing traditional media campaigns for legal clients across channels such as TV, radio, cable, print, and out-of-home.
The ideal candidate understands how to evaluate opportunities not just by cost or reach, but by their ability to generate qualified leads and support firm growth.
This person should be comfortable managing budgets, working with media vendors and reps, monitoring campaign performance, and making informed recommendations based on results.

Requirements

Required: direct traditional media buying experience for law firms
Experience planning and managing offline media buys across channels such as TV, radio, cable, print, and out-of-home
Strong negotiation skills and experience working directly with media vendors and sales reps
Ability to manage budgets, insertion orders, pacing, reconciliations, and campaign execution details
Understanding of law firm marketing metrics such as lead volume, cost per lead, case quality, and overall campaign performance
Strong analytical, organizational, and communication skills
Ability to manage multiple campaigns, markets, or clients at once

Preferred

Agency or in-house experience serving legal clients
Experience in practice areas such as personal injury, mass tort, criminal defense, or family law
Familiarity with call tracking, intake processes, and lead attribution
Ability to identify optimization opportunities and improve campaign efficiency over time

Benefits

Comprehensive health, dental, and vision insurance
401(k) plan with company matching
Flexible work schedule
Professional development opportunities
Dog-friendly office environment
Team building events and activities
Technology stipend for equipment setup
Pet adoption reimbursement (up to $500)

MeanPug Digital

MeanPug Digital is award-winning loyal marketing for ambitious law firms. We specialize in design and branding, web development, SEO, PPC, legal content implementation, PR, CRM integration, custom software development, and strategic consulting for firms that want to challenge the status quo. Founded by the ex-Director of Paid Digital advertising and ex-Director of Engineering for Morgan & Morgan, we know what it takes to scale law firms to the next level. Give us a call today, we'd love to hear from you!

Founded in 2017

Brooklyn, New York, USA

22 employees (16 in marketing)

www.meanpug.com