Responsibilities

• Lead new product launches, promotional activations, and in-store events, ensuring strong on-ground execution that drives visibility, engagement, and sell-through across retail channels.
• Responsible for the implementation of the BFC (Blokees Family Creator) campaign in the U.S. region, organizing local players to participate in the creation of the company’s products.
• Collaborate cross-functionally on promotional campaigns and key festive periods, supporting the design and rollout of trade marketing materials that align with brand tone and commercial objectives.
• Manage trade marketing budgets for assigned projects, ensuring cost efficiency, proper allocation of resources, and compliance with internal approval processes.
• Collect, consolidate, and analyze POS data and campaign performance metrics, providing actionable insights to evaluate activation effectiveness and support future optimization.

Preferred

• More than two years of event management experience.
• Experience in the toy industry is a plus.
• Open-minded, meticulous, strong communication skills, willing to communicate with others.
• Good Chinese or English speaking, reading and writing skills.