Responsibilities

• Own the trade marketing relationship with key retail partners, acting as the primary marketing point of contact to negotiate premium in-store activations, endcaps, sampling opportunities and seasonal programmes
• Develop and execute joint marketing plans with retail buyers and category managers, aligned to Wuffes' growth objectives and retailer category goals
• Plan and deliver best-in-class in-store and experiential activations, ensuring brand standards are upheld across all doors and retailer touchpoints
• Lead end-to-end planning and execution of Wuffes' presence at key industry trade shows (Global Pet Expo, SuperZoo, VMX), owning the booth experience and maximising buyer engagement
• Own Wuffes' retail media strategy across key accounts, managing sponsored placements, search and display to maximise visibility and return on trade spend
• Optimise product detail pages (PDPs) across retail platforms, ensuring best-in-class content, imagery, search rankings and review management
• Lead trade readiness for new product launches, including sell-in materials, retailer toolkits and in-store execution plans
• Build and maintain a best-in-class trade marketing toolkit — sell-in decks, product one-pagers, planogram guides, POS materials and digital assets — that empowers the retail sales team to win listings and grow accounts
• Develop and own the annual trade marketing and promotional calendar, tracking ROI and feeding clear recommendations back into future investment planning
• Develop retailer education programmes that equip store teams and buyer contacts with the knowledge to confidently recommend and sell Wuffes products, turning retail staff into genuine brand ambassadors

Requirements

• 5+ years' experience in trade marketing within FMCG, pet, wellness or supplements, with a strong track record of driving retail growth.
• Deep understanding of the US retail landscape, with hands-on experience working with major nationwide retailers.
• Proven ability to build and execute trade marketing strategies — from joint business plans and NPD launches through to in-store activation and sell-through — with data to back it up.
• Experience developing trade marketing toolkits and sales enablement materials that help retail teams win.
• Confident leading brand presence at major industry trade shows, including booth management and on-site coordination.
• Analytical mindset with the ability to measure ROI, track performance and turn insights into action.
• Highly collaborative and proactive, with strong project management skills and comfort working across cross-functional teams and external partners.

Preferred

• Exposure to international markets and an ability to adapt strategies for new retail environments is a plus.

Benefits

• Time to recharge - 15 days PTO plus 11 federal holidays to reset, relax and adventure
• Medical Plan Contribution - We contribute toward the medical plan of your choice
• Work from Anywhere - We're fully remote and you can also enjoy a change of scenery — work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting)
• Enhanced Parental Leave - More support for life's important moments and milestones