Timberland: Director, Brand Planning - Footwear

New Hampshire, USA (Hybrid)

$144K/yr – $180K/yrDirector/Executive20+ years expFull time

Posted 9 days ago

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Job Summary

Owns global merchandise planning and leads the long-range and seasonal planning, aligning line architecture, forecasts, and in-season actions while mentoring a global team.

  • Owns LRP, MFP, and line architecture alignment
  • Drives data-driven forecasting and cross-functional collaboration

Job Description

Responsibilities

  • Long Range Planning (LRP) – Create long-term financial ambition / targets (e.g., sales, margin, inventory, assortment breadth, etc)
  • Seasonal strategy & financial goals - Translate LRP to create top-down MFP (setting line target to drive revenue and margin) incorporating regional inputs. Additionally, in partnership with merchandising build connectivity of the LRP and MFP to create product level plans (style, color, attribute, etc).
  • Line architecture - Support global merchandising on building line architecture & align on global line plan. Validate line plan against MFP
  • Seasonal planning - Develop & consolidate demand forecasts (with regional planning, global merch, supply chain, & finance)
  • In-season management – Analyze inventory across regions, recommending product introductions & exits to meet demand, with consumer perspective with sell-through
  • Season hind-sighting - Seasonal roll-ups across regions, in partnership with global planning, to drive global visibility & drive adjustments for future seasons
  • Talent up-skilling - Coach, develop, and build a best-in-class planning organization
  • Global Market Alignment - Adapt global strategies to meet unique needs of individual markets, balancing global consistency and local relevance. Monitor market trend, competitor activity, and customer behavior to inform planning decisions.
  • Data-Driven decision marketing - Utilize advanced analytics and market data to inform planning decisions and identify growth opportunities. Establish KPIs to monitor performance across sales, margin, and inventory levels. Continuously refine forecasting models to improve accuracy and agility.
  • Leadership and Team Development - Lead and mentor a global team of merchandise planning professionals, fostering a culture of innovation and collaboration. Build and scale processes to support growth across regions and product categories. Drive change management initiatives to implement new tools, technologies, and methodologies.

Requirements

  • 10+ years of experience and professional achievements in Merchandise Planning, Buying, or Financial Planning, with at least 5 years in a leadership position of managerial experience
  • High degree of emotional intelligence & communication skills to foster a collaborative team environment and build strong relationships
  • Strategic vision with the ability to articulate a clear, long-term strategy
  • Cross-functional leadership Communication and influence
  • Strong Analytical skills with expertise in demand forecasting, inventory management, and financial modeling
  • Consumer insight and empathy with a deep understanding of consumer needs, trends, and local cultural nuances
  • Proven success in driving revenue and profitability growth in a global, multi-channel retail environment
  • Experience working with diverse markets with a strong understanding of regional differences in retail and consumer behavior

Preferred

  • Bachelor’s degree in business, Finance, or a related field; MBA or advanced degree preferred
  • Experience with merchandise planning tools and technologies (eg: ERP, BI, or AI-driven analytics platforms)
  • Strong background in digital commerce and omnichannel planning strategies

Benefits

  • Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
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VF Corporation

3.6 Glassdoor

VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Denver, Colorado, USA
30K employees (2,377 in marketing)
66% recommend to a friend
56% CEO approval

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243.7K
Traffic Source Mix
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40.3%
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Referral
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0.8%

Headcount Trend

Current headcount: ~31.5K

Marketing Team

Marketing Team Size
1,550 (5% of company)
Marketing Roles Posted (Last 30 Days)
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Funding

Total Funding
$1.8B
Last Raise
Post IPO Equity, 2 years ago

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