Director, Brand Strategy

New York City, NY (Remote)

$129K/yr – $207K/yrDirector/Executive7+ years expFull time

Posted 1 day ago

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Job Summary

Own and guide client strategy as a key business partner, driving brand development, marketing direction, research partnerships, and measurement-led insights across client accounts.

  • Own and oversee strategic direction and client partnerships
  • Lead insights from both qualitative and quantitative analysis to inform across-brand and marketing strategy

Job Description

Responsibilities

  • Developing strong client relationships as a key strategic and business partner
  • Guiding the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach
  • Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
  • Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
  • Understanding and advocating for Heartbeat’s full suite of strategic offerings
  • Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively
  • Developing POVs for our colleagues and clients around business-critical issues and trends
  • Developing inspiring creative and execution briefs
  • Facilitating internal brainstorms and client workshops
  • Identifying and pursuing organic growth opportunities within existing clients

Requirements

  • Across 7+ years of experience, you know what it takes to slay Strategy.
  • Experience in strategy at a creative agency and/or consulting
  • Experience in healthcare marketing, including both HCP and consumer
  • Superb and persuasive communications skills, both written and verbal
  • Strong analytical/logical thinking
  • Able to simplify and clarify complex concepts
  • Structured problem solving approach to address complex strategic/management issues
  • Excellent analytical skills
  • Ablility to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level
  • Ablility to develop strong client relationships and trust based on deep immersion in their business

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401k
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
142