Responsibilities

• Own the day-to-day TikTok content strategy and execution
• Develop original, platform-native content ideas that align with brand goals and audience interests — with a deliberate lens on Gen Z relevance and growth
• Identify trends, sounds, formats, creator behaviors, and cultural moments worth acting on, particularly those with strong Gen Z traction
• Move quickly from concept to execution, often turning around ideas in real time
• Create or direct engaging short-form videos designed for strong watch time, shares, saves, and conversation
• Write hooks, captions, on-screen text, and content briefs that are optimized for TikTok
• Develop content strategies and series that can attract and retain a younger audience while staying true to RYZE's brand identity
• Manage the TikTok content calendar while staying flexible enough to jump on timely opportunities
• Collaborate with internal teams, creators, editors, and brand stakeholders — including our part-time skit creator — to bring ideas to life
• Be on camera when needed, or direct talent/creators to capture content in a way that feels natural and engaging
• Analyze content performance and use insights to refine future creative direction, including tracking Gen Z audience growth metrics
• Help define what the brand should and should not do on TikTok
• Test new content formats, storytelling styles, and series concepts to find repeatable winners — especially formats with Gen Z resonance
• Stay deeply tapped into TikTok culture, while knowing how to adapt trends in a way that feels smart, not forced
• Travel to Tier 1 events, activations, and brand experiences as needed to capture real-time content and support on-site social execution

Requirements

• 3+ years of experience in TikTok content creation, social strategy, or social media management
• Proven track record of creating or managing TikTok content that performs
• Demonstrated experience growing or engaging a Gen Z audience on TikTok — you understand how they use the platform, what they respond to, and what feels inauthentic to them
• Strong instinct for what makes content feel native to TikTok versus overly polished or overly branded
• Ability to think strategically about multi-audience content — knowing when to create broad appeal content and when to speak to a specific demographic
• Deep understanding of TikTok storytelling, hooks, pacing, editing style, and audience behavior
• Strong creative judgment and a sharp eye for what is interesting, timely, and worth posting
• Comfortable working in a fast-paced environment where priorities can shift quickly
• Able to generate ideas independently and execute from end-to-end
• Strong writing skills for short-form scripts, captions, and creative briefs
• Comfortable analyzing metrics and translating performance into action — including audience demographic shifts

Preferred

• Experience collaborating cross-functionally with creative, brand, influencer, or paid teams is a plus
• Proficient in AI platforms
• Video editing or content capture skills are a plus
• Experience being on camera or directing on-camera talent