TikTok Shop Strategy and Creator Partnership

Responsibilities

• Develop a focused growth plan for participating brands, with clear sales goals, budgets, product priorities, and a calendar of launches and promotions.
• Identify hero products based on demonstration value, creator fit, inventory availability, and profitability. Partner with Brand and E-Commerce teams on bundles, offers, and positioning.
• Recommend where to invest, scale, adjust, or stop based on net sales and contribution after commissions, samples, discounts, advertising, and other channel costs.
• Personally identify, contact, recruit, and build relationships with priority TikTok Shop creators and affiliates. Maintain an active outreach pipeline.
• Evaluate creators on product fit, content quality, sales performance, and consistency. Negotiate commissions, paid collaborations, deliverables, and usage rights within approved budgets.
• Work with Brand, Creative, and Regulatory teams on concise briefs, product education, demonstrations, and approved claims.
• Activate new partners, help creators improve performance, and develop productive affiliates into repeat, long-term brand partners.
• Set sampling priorities and evaluate whether samples produce content and profitable sales. Coordinate outreach and creator ownership with existing Influencer and PR teams.
• Review the creator funnel from outreach and acceptance through sampling, published content, sales, and repeat participation. Use results to improve recruitment and retention.
• Provide a concise weekly scorecard with insights, decisions, and next steps. Track net sales, contribution, active selling creators, sample-to-content conversion, and creator sales productivity.

Requirements

• Demonstrated success growing TikTok Shop sales through creator and affiliate partnerships, with clear examples of your individual contribution.
• Experience personally recruiting creators, negotiating partnerships, and developing relationships that generate repeat sales.
• Strong understanding of TikTok Shop affiliate tools, sampling, commission structures, content permissions, and the creator journey from outreach to sales.
• Commercial judgment and ability to interpret sales, conversion, creator productivity, and contribution margin.
• Strong communication, organization, and follow-through; ability to direct remote operational support and coordinate across teams.
• Beauty, personal care, or consumer-products experience preferred. An established network of relevant commerce creators is a plus