Responsibilities

• Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
• Manage end to end campaign strategies including promotion & subsidy, seller & creator registration, content growth and resource integration, manage budget consumption and ROI efficiency.
• Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization.
• Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.

Requirements

• Bachelor’s degree in Marketing, Media, or a related field.
• 5+ years of experience in the e-commerce industry, campaign, strategy and operational experience preferred
• Excellent in project management skills, cross-functional communication and coordination.

Preferred

• Strong social media exposure and marketing ability across multiple platforms.
• Familiar with TikTok short video and live-streaming eco-system is a plus.
• Result driven, strategic thinking, data-driven, and hands-on.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).