Responsibilities

• Own mass merchant acquisition and onboarding funnel, identify bottlenecks, and optimize conversion from signup to selling.
• Analyze merchant metrics (GMV, CTR, conversion rates, traffic) to identify growth gaps and opportunities.
• Translate insights into actionable guidance through templated reports, emails, and community updates (e.g., “3 quick fixes to reduce 10% cart abandonment”).
• Design and automate communication workflows, including:Email sequences (onboarding journeys, performance alerts); Lark community management (1,000+ sellers) and in-platform notifications
• Build self-service resources (FAQ videos, troubleshooting guides) to empower merchants.
• Prioritize high-impact interventions (e.g., targeting shops with 80% performance upside) to drive ROI and GMV.
• Collaborate with cross-functional teams (Logistics, Marketing, Product) to resolve systemic issues and launch targeted growth initiatives.
• Streamline workflows at scale and pilot AI-driven tools (e.g., chatbot diagnostics) to handle routine queries, freeing up time for strategic projects.

Requirements

• Proactive Problem-Solver: A track record of anticipating merchant needs and resolving issues before they escalate.
• Data Storyteller: Comfortable translating metrics into actionable insights
• 1+ years automating email campaigns or managing large-scale communities (1,000+ members).
• Experience creating templated resources for common merchant questions.
• E-commerce platform experience (e.g., Shopify, Amazon, or social commerce).
• Basic SQL skills to independently pull and analyze merchant performance data.

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)