Responsibilities

• Creator sourcing & recruitment: identify, vet and recruit TikTok creators and affiliates aligned with our brand, audience and product categories.
• Onboarding & activation: run end-to-end onboarding – sample seeding, briefs, commission structures, content guidelines and platform setup via the TikTok Shop Affiliate Centre.
• Relationship management: build and nurture long-term relationships with creators to drive ongoing content output, retention and loyalty.
• Tiered creator strategy: manage a mix of micro, mid-tier and high-GMV creators, with dedicated programs for top performers.
• Commission & incentive design: set, test and iterate commission rates, bonuses and performance incentives to maximise creator output and ROI.
• Creator-led campaigns: plan and roll out creator-driven campaigns aligned to product launches, promotions and trending content.
• Content briefing: develop briefs, hooks and content angles that convert; coach creators on best-practice short-form and LIVE formats.
• Creator LIVE support: enable creators to feature our products on their own LIVE streams – supplying product info, talking points, samples and promotional angles so they can sell to their audience (note: our in-house team already runs LIVE from our own channel).
• Trend spotting: monitor TikTok trends daily and translate them into rapid creator briefs and content opportunities.
• Sample & seeding logistics: manage sample fulfilment, gifting workflows and tracking across active creator partnerships.

Requirements

• 1+ year of dedicated TikTok Shop experience, with 3-4 years of total relevant experience (i.e influencer marketing, affiliate marketing, paid social)

Preferred

• Shopify experience is a plus!
• College degree preferred