Responsibilities

• Develop and execute end-to-end TikTok Shop growth strategies, including storefront optimization, affiliate programs, creator partnerships, paid media, live shopping, and promotional campaigns.
• Build and manage creator and affiliate partnerships that drive authentic content, customer engagement, and measurable revenue growth.
• Manage paid media campaigns using TikTok Ads Manager, including Spark Ads and GMV Max, overseeing campaign setup, budgeting, optimization, pacing, and performance reporting to maximize ROAS.
• Partner with PR, Affiliate Marketing, Creator Strategy, and Client Services teams to deliver integrated campaigns that connect earned media, creators, and commerce.
• Plan and execute TikTok Shop promotions, product launches, affiliate initiatives, and live shopping events that increase traffic, conversion, and sales.
• Monitor TikTok Shop trends, platform updates, and emerging commerce opportunities to develop innovative strategies for client growth.
• Protect client brands by monitoring TikTok Shop marketplaces for unauthorized sellers, counterfeit products, pricing violations, and trademark or policy infringements, while managing enforcement actions when needed.
• Analyze campaign and marketplace performance using KPIs such as GMV, ROAS, conversion rate, AOV, affiliate performance, and customer acquisition to develop actionable recommendations.
• Present campaign results, marketplace insights, and growth opportunities through client reporting, business reviews, and strategic recommendations.
• Build scalable social commerce playbooks, processes, and best practices that strengthen LaRue's Commerce Communications offering and support long-term client success.

Requirements

• 2–3 years of experience managing TikTok Shop, social commerce, ecommerce, or digital marketplace programs
• Proven success driving revenue through TikTok Shop, creator partnerships, affiliate marketing, and live shopping
• Hands-on experience with TikTok Ads Manager, including Spark Ads, GMV Max, paid media strategy, campaign optimization, and performance reporting
• Strong knowledge of TikTok Shop Affiliate, Creator Marketplace, and social commerce best practices
• Experience with Shopify or other ecommerce platforms
• Experience monitoring ecommerce marketplaces for unauthorized sellers, counterfeit products, pricing violations, and marketplace compliance
• Strong analytical skills with the ability to translate campaign data into actionable business recommendations
• Excellent project management, presentation, communication, and client relationship skills
• Ability to manage multiple projects and priorities in a fast-paced agency environment

Preferred

• Experience working in an agency environment managing multiple client accounts
• Familiarity with trademark protection, marketplace enforcement, and reporting policy violations within TikTok Shop
• Experience in beauty, fashion, wellness, lifestyle, food & beverage, or consumer brands
• Experience leveraging AI tools to improve campaign execution, reporting, or workflow efficiency
• Entrepreneurial mindset with a passion for social commerce, emerging technologies, and continuous innovation

Benefits

• Eligible for a full suite of health benefits
• 401(k)
• Paid time off (sick/vacation)
• Professional development
• Remote opportunity