Responsibilities

• Review every creator content submission and provide detailed, specific written feedback — not “good energy, fix the hook.” Actionable notes that make the creator measurably better on the next video.
• Run regular training calls with creators: what’s converting right now, what hooks are working, what formats are performing on TikTok this week — not generic advice, live coaching based on current data.
• Spot trends daily and push them to creators proactively — they should be hearing content ideas from you before they ask.
• Manage the creator community on Discord — touchpoints, challenges, recognition, momentum. Creators stay active because of the environment you build.
• Track who is performing and who isn’t. Prioritise your coaching time on the creators with the most upside. Flag the ones who aren’t improving.
• Help scale the program: more creators, better content, higher GMV per creator over time.
• This role requires actively training and coaching creators on their content – reviewing submissions, giving detailed written feedback, running training calls.
• Onboard every new creator through a structured training flow within 7 days of joining the program
• Review all creator content drafts and provide written feedback within 48 hours
• Run monthly community calls and quarterly content challenges to drive engagement

Requirements

• 2+ years hands-on experience training creators or performing as a creator inside a TikTok Shop or Trybe affiliate program, or as a high-performing DTC creator yourself
• Deep understanding of what makes creator content convert – you can watch a video and immediately diagnose what’s working and what isn’t
• Fluent in English
• Fully remote, timezone overlap with US/Canada where most creators are based
• Comfortable managing a Discord community, running training calls, and reviewing submissions daily
• No issue working overtime or on weekends when needed

Preferred

• Experience as a high-performing creator themselves who has trained others.
• Experience inside a TikTok Shop or Trybe affiliate program giving creators hands-on coaching.
• Proof of results: your own track record as a creator or coach, and the creators you’ve made better.