Senior Social Media Manager | Lonely Planet

USA (On-site)

$90K/yr – $120K/yrSenior Level7+ years expFull time

Posted 2 hrs ago

Job Summary

You will own end-to-end branded social campaigns, maintain a consistent voice across video, captions and creative copy, and continuously optimize performance through data-driven testing.

  • Lead end-to-end branded social campaigns in partnership with sales and partnerships teams.
  • Develop social-first series and community tactics aligned to KPIs and brand strategy.
  • Analyze performance to test and optimize content.

Job Description

Responsibilities

  • Maintain consistent brand voice, tone and personality across video scripts, social captions and creative copy.
  • Identify relevant social and travel industry trends for timely content creation and audience development opportunities.
  • Lead end-to-end execution of branded social campaigns in close partnership with sales and partnerships teams.
  • Develop and maintain social-first, multimedia series and community engagement tactics that deliver against channel-specific KPIs and ladder up to overall brand strategy and business objectives.
  • Manage a daily publishing calendar that repurposes, repackages and scales editorial print and digital content into fresh formats.
  • Report on and analyze social performance to test, iterate and optimize content on an ongoing basis.

Requirements

  • 5-7+ years of experience in social media management and branded content, with a portfolio showcasing past work.
  • Deep understanding of platform-native storytelling and the content creation process, including best practices for short-form video and creative copy, with a portfolio showcasing past work.
  • Highly organized with the ability to manage multiple campaigns simultaneously without sacrificing detail.
  • Confident in client-facing environments and able to navigate feedback with clarity and professionalism.
  • Experience with project management software and social media tools (Sprout, Asana, Figma, Canva, DaVinci Resolve or CapCut preferred).
  • A strategic thinker who understands how creative execution connects to revenue outcomes.
  • Passionate about the travel industry.

Benefits

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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Red Ventures

Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships, and proprietary technology – including Allconnect, Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Core to who we are is our focus on giving back. Since 2013, more than 600 Red Ventures employees have volunteered mentorship and skills-training with Road to Hire, a 501(c)(3) founded by CEO Ric Elias, that connects under-resourced young adults from marginalized communities with onramps to life-changing careers through access to paid training, college, and mentorship. Road to Hire programs have supported nearly 2,000 young people on their paths to higher education and career placement. - Learn more about who we are and what we do at www.redventures.com - View career opportunities at www.redventures.com/careers - Follow us on Twitter, Instagram and Facebook: @RedVentures **Please be respectful. Any inappropriate content or anything we deem derogatory, defamatory, hateful, or misinformed in any way in will be deleted.**

Founded in 2000
Fort Mill, SC, US
2.3K employees (283 in marketing)

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

See all Red Ventures salaries

Funding

Total Funding
$250M
Last Raise
$250M
Private Equity, 8 years ago

Funding History

  • Jul 2018
    Private Equity
  • Jan 2015
    Private Equity • $250M
  • Aug 2010
    Series Unknown

Traffic Signals

Monthly Visitors
117.7K
Traffic Source Mix
Search
20.3%
Direct
48.8%
Referral
26.2%
Social
4.1%
Paid
0.4%

Headcount Trend

Current headcount: ~2.1K

Recent News

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Senior Social Media Manager | Lonely Planet

Red Ventures · USA · On-site