Digital and Social Media Manager

Brooklyn Park, MN (Hybrid)

$83K/yr – $90K/yrMid Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own and optimize paid media and organic social programs to drive awareness, engagement, and action for the organization.

Develop and execute paid campaigns across Meta, Google, TikTok, and other platforms
Lead organic social strategy, content planning, and community engagement
Translate data into actionable optimization and reporting

Job Description

Requirements

Bachelor27s degree in Marketing , Communications, Business, or a related field, or an equivalent combination of education and experience.
5+ years of experience in digital marketing, paid media, social media, or a related field.
Hands-on experience managing and optimizing paid campaigns across Meta Ads Manager, Google Ads, and TikTok Ads Manager ; experience with YouTube, LinkedIn, or other digital platforms is a plus.
Demonstrated experience developing and executing organic social strategies across platforms, including TikTok, with an understanding of social-first content, short-form video, platform trends, and audience engagement.
Strong understanding of audience segmentation, prospecting, retargeting, lookalike audiences, conversion strategy, and the customer or supporter journey.
Experience managing campaign budgets, testing, optimization, measurement, and tracking.
Strong analytical skills with the ability to translate performance and audience data into clear recommendations.
Strong project management, communication, and collaboration skills, with the ability to manage multiple campaigns and priorities.
Experience managing agencies or external partners is preferred.

Second Harvest Heartland

Second Harvest Heartland is a leading hunger-relief organization. In partnership with more than 1,100 food shelves and hunger-relief programs in Minnesota and western Wisconsin, we provided nearly 128 million meals to neighbors last year. We also help families enroll in food assistance and provide prepared meals for people who need more than groceries. Second Harvest Heartland is a leader, convener and voice in hunger-related policy discussions. We’re working on a bold goal to cut hunger in half for all Minnesotans by 2030. With the help of the whole community, we’ll reduce hunger today by increasing access to emergency food, and prevent hunger tomorrow with policy, partnerships and one-on-one services, all while tracking progress to ensure we’re effective and accountable. There’s a role for each of us to play in making hunger history. Reach out to learn how you can join us or learn more at 2harvest.org. Social media community guidelines: https://www.2harvest.org/community-guidelines

Founded in 2001

Minneapolis, Minnesota, USA

252 employees (16 in marketing)

www.2harvest.org