Responsibilities

• Devise and produce short-video content for the brand’s TikTok account, covering scriptwriting, shooting guidance and post-editing follow-up, to boost organic traffic and user engagement.
• Take charge of the full live streaming workflow: live session theme planning, script drafting, on-live pace control, streamer coordination and real-time data monitoring (GMV, conversion rate, watch duration, etc.).
• Keep track of platform trending topics and competitor operational tactics, continuously optimize content strategies to drive follower growth and strengthen brand influence online.
• Manage daily operations of TikTok Shop, including product listing, campaign enrollment, promotion setup, inventory alignment and after-sales coordination.
• Plan and roll out major store promotions (e.g., Mega Live, seasonal campaigns), and lift GMV via pricing tactics and bundled marketing solutions.
• Leverage backend analytics tools (GPM, CTOR, ROI, etc.) to analyze the sales funnel, propose optimization plans and implement them on the ground.

Requirements

• Education & Experience: Bachelor’s degree or above; majors in Marketing, Communication, New Media, Advertising or related fields are preferred. Minimum 2 years of experience in brand operation, content planning or e-commerce operation; candidates with hands-on TikTok operation experience take priority.
• Content & Communication Competence: Familiar with the full short-video production pipeline, capable of independently planning and delivering complete videos from topic ideation to final cut; solid copywriting skills and strong visual aesthetics.
• Live-stream E-commerce Know-how: Clear understanding of live-stream conversion logic; prior experience in live-stream support, on-air moderation or live operation; practical proficiency with TikTok Shop backend modules (Affiliate Program, coupons, product cards, etc.).
• Data Analytics Skills: Skilled in Excel or data dashboards; able to make data-driven decisions for content and daily operations.
• Communication & Stress Resistance: Fluent written and spoken English & Chinese with cross-cultural communication skills; able to thrive in a fast-paced, multi-tasking work environment, and coordinate work aligned with US working hours based in China.

Preferred

• Proven track record of launching and scaling TikTok accounts from scratch or delivering remarkable GMV growth independently.
• In-depth knowledge of social media landscapes in China and the US, with prior experience in Chinese brands’ overseas expansion projects.
• Basic proficiency in design & editing tools (Canva, CapCut, Premiere) or AI content generation tools (ChatGPT, Midjourney).