Responsibilities

• TikTok-First Content Creation: Serve as the lead content creator for the salon. Capture behind-the-scenes footage, trendy transitions, and process videos featuring our stylists (like Ryli, Courtnee, and Brianna) and our in-house braider, Micalah.
• Organic Lead Generation: Develop and execute creative, zero-to-low-cost marketing strategies specifically designed to convert TikTok viewers into paying, local salon clients.
• Platform Management & Growth: Manage our TikTok account daily (and cross-post to Instagram Reels), actively engaging with followers, jumping on relevant audio trends, and utilizing local hashtags to capture the Metro Atlanta/Smyrna audience.
• Community Engagement: Build relationships with neighboring Smyrna businesses, coordinate local partnerships, and represent the salon at community events to bridge the gap between our digital presence and our physical storefront.
• Business Profile Optimization: Ensure our Google Business Profile and overall digital footprint are optimized to capture the search traffic generated from our social media buzz.

Requirements

• A strong portfolio or proven track record of growing a TikTok account, specifically for a local business, service provider, or brand.
• A "hustler" mentality—you know how to stretch a dollar and maximize ROI on a tight budget using purely organic reach.
• Strong understanding of the beauty/salon industry and what specific types of content drive client bookings.
• Local to the Smyrna/Metro Atlanta area with the ability to visit the studio regularly to film the team in action.

Benefits

• Bonus based on performance
• Employee discounts
• Flexible schedule
• Part-Time / Freelance
• Flexible work from home options available