Responsibilities

• - The strategy behind TPG’s TikTok and Reels presence: what we make, why we make it and how it evolves
• - Collaboration with creators and on-camera talent — you write the brief and set the strategic direction; they execute
• - A forward-looking content calendar that connects platform moments, trends and TPG’s editorial priorities
• - Clear, usable briefs that translate strategy into something a creator can execute without guesswork
• - Ongoing read of the algorithm: what’s being rewarded, what’s losing steam and what that means for us
• - Performance analysis that goes beyond surface metrics to actual decisions: what to scale, what to fix, what to stop
• - A test-and-learn pipeline: formats, hooks, structures; with real takeaways
• - Tight integration with editorial: spotting what in our pipeline should become short-form, and how to make it platform-native
• - Competitive awareness: what others in the space are doing and where there’s room for TPG to stand apart
• - A clear POV on social SEO: how our content shows up in search, not just in-feed

Requirements

• 3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher
• A track record of turning trends and algorithm signals into actual content decisions that perform
• Comfort with data, not just pulling metrics, but translating them into a clear point of view
• Experience running a content calendar in a fast-moving environment
• Strong writing. Your briefs are sharp, your thinking is clear and your recommendations hold up
• Genuine familiarity with points, miles, and travel rewards culture
• Understanding of how social ties to audience growth and revenue, not just engagement
• Experience working within compliance or editorial guidelines for financial or regulated content

Preferred

• - Editing skills (CapCut, Premiere or similar). You don’t need to be the creator, but you can step in when needed
• - Experience working in a strategist + creator model
• - Background in travel, personal finance, affiliate, or performance-driven content

Benefits

• - Health Insurance Coverage (medical, dental, and vision)
• - Life Insurance
• - Short and Long-Term Disability Insurance
• - Flexible Spending Accounts
• - Holiday Pay
• - 401(k) with match
• - Employee Assistance Program
• - Paid Parental Bonding Benefit Program
• - Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.