TikTok & Creator Strategy Manager - Extended

Responsibilities

• Develop creative concepts specifically for TikTok, rather than adapting traditional advertising or social content
• Understand what makes people stop scrolling, from compelling hooks and unexpected visuals to product transformations and authentic storytelling
• Identify emerging trends, formats, cultural conversations and creative opportunities
• Partner with creative and marketing teams to develop, test and evolve TikTok-native content ideas
• Use platform insights and performance data to understand what resonates and identify opportunities to scale successful content
• Stay closely connected to TikTok creators, beauty communities and emerging voices shaping consumer behavior
• Identify opportunities for creator partnerships, affiliate activations and culturally relevant brand collaborations
• Understand how TikTok Shop, creators and affiliates influence product discovery and purchasing decisions
• Develop ideas that connect engaging content with measurable commercial opportunities
• Bring fresh thinking to creator-led campaigns, product launches and social commerce initiatives

Requirements

• Strong professional experience developing TikTok-first content, creator strategies, social campaigns or social commerce initiatives
• Deep understanding of TikTok culture, platform behaviors, emerging trends and the creator ecosystem
• Experience in beauty, particularly color cosmetics or skincare, strongly preferred
• Background working with indie, challenger, fast-growth or digitally native brands highly desirable
• Familiarity with TikTok Shop, affiliate marketing and creator-led commerce
• Ability to connect cultural insights and creative ideas with audience engagement, product discovery and business results
• Strong creative instincts, curiosity and an entrepreneurial mindset
• Comfortable working both strategically and hands-on in a fast-moving, collaborative environment
• Excellent communication, presentation and cross-functional collaboration skills

Benefits

• The anticipated salary range for this role is $90,000 - $125,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
• This is a hybrid role requiring flexibility to work in-office and remotely. Evening or weekend work may occasionally be required during major projects.
• We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.