TikTok & Creator Strategy Manager - Extended

Responsibilities

• TikTok-First Content & Creative Strategy - Develop creative concepts specifically for TikTok, rather than adapting traditional advertising or social content.
• TikTok-First Content & Creative Strategy - Understand what makes people stop scrolling, from compelling hooks and unexpected visuals to product transformations and authentic storytelling.
• TikTok-First Content & Creative Strategy - Identify emerging trends, formats, cultural conversations and creative opportunities.
• TikTok-First Content & Creative Strategy - Partner with creative and marketing teams to develop, test and evolve TikTok-native content ideas.
• TikTok-First Content & Creative Strategy - Use platform insights and performance data to understand what resonates and identify opportunities to scale successful content.
• Creators, Affiliates & Social Commerce - Stay closely connected to TikTok creators, beauty communities and emerging voices shaping consumer behavior.
• Creators, Affiliates & Social Commerce - Identify opportunities for creator partnerships, affiliate activations and culturally relevant brand collaborations.
• Creators, Affiliates & Social Commerce - Understand how TikTok Shop, creators and affiliates influence product discovery and purchasing decisions.
• Creators, Affiliates & Social Commerce - Develop ideas that connect engaging content with measurable commercial opportunities.
• Creators, Affiliates & Social Commerce - Bring fresh thinking to creator-led campaigns, product launches and social commerce initiatives.

Requirements

• Strong professional experience developing TikTok-first content, creator strategies, social campaigns or social commerce initiatives.
• Deep understanding of TikTok culture, platform behaviors, emerging trends and the creator ecosystem.
• Familiarity with TikTok Shop, affiliate marketing and creator-led commerce.
• Ability to connect cultural insights and creative ideas with audience engagement, product discovery and business results.
• Strong creative instincts, curiosity and an entrepreneurial mindset.
• Comfortable working both strategically and hands-on in a fast-moving, collaborative environment.
• Excellent communication, presentation and cross-functional collaboration skills.

Preferred

• Experience in beauty, particularly color cosmetics or skincare, strongly preferred.
• Background working with indie, challenger, fast-growth or digitally native brands highly desirable.
• We welcome candidates from a variety of backgrounds, including brands, creative agencies, creator-focused businesses and social commerce platforms. Demonstrated expertise, creative thinking and a genuine understanding of TikTok are more important than a traditional corporate career path.

Benefits

• We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.