Responsibilities

• Own content creation for TikTok as the main platform, with Instagram as a secondary channel
• Concept, shoot, edit, and publish short-form video content designed to perform on TikTok
• Create formats such as talking-head videos, voiceovers, educational explainers, product-led content, and street-style interviews
• Translate product benefits, ingredient stories, and nutrition topics into clear, engaging, easy-to-understand content
• Stay on top of TikTok trends, behaviors, editing styles, and storytelling formats, while making sure content still feels true to the brand
• Work closely with the marketing team on launches, campaigns, TikTok Shop opportunities, and always-on brand storytelling
• Contribute ideas for hooks, visuals, repeatable formats, and content series
• Maintain a strong and consistent visual and editorial tone across channels
• Edit quickly and efficiently for fast social media turnarounds

Requirements

• 2–5 years of experience in social media content creation
• Strong experience creating TikTok-first content
• Experience in health, wellness, fitness, or nutrition is strongly preferred
• Comfortable owning the full content process from ideation to final edit
• Confident both behind and in front of the camera
• Based in Los Angeles with the ability to collaborate closely and regularly with the local team.
• Able to create content in formats such as talking-head videos, interviews, direct-to-camera education, and voiceovers
• Strong understanding of what makes content perform on TikTok, including hooks, pacing, retention, and visual storytelling
• Strong creative eye for framing, lighting, editing, and overall content quality
• Organized, hands-on, collaborative, and comfortable managing multiple content needs at once
• Advanced editing skills, confidence working with professional camera equipment and filming setups are a strong plus
• Proficiency in tools such as CapCut, Premiere Pro, Instagram Edits , or similar platforms
• Strong editing instincts for short-form social content
• Ability to create content that feels modern, educational, and culturally relevant without losing clarity

Preferred

• Advanced editing skills, confidence working with professional camera equipment and filming setups are a strong plus
• Proficiency in tools such as CapCut, Premiere Pro, Instagram Edits , or similar platforms
• Strong editing instincts for short-form social content
• Ability to create content that feels modern, educational, and culturally relevant without losing clarity