Responsibilities

• Develop and execute content driven growth campaigns at scale for Epic Records single releases from inception through post-launch.
• Focus on prioritized singles to create max reach, awareness and growth.
• Work closely with artist managers and internal departments to champion content-first ideas and execute integrated global activations.
• Discover, build, and maintain relationships with agencies, networks, pages and management companies across creators, edit pages, theme pages and all forms of short form content distribution.
• Deploy and manage effective paid media strategies targeted at all levels of the marketing funnel to find, grow and develop audiences.
• Ideate and produce Content that is culturally relevant to the artist, disruptive to scrolling and breaks through the algorithm
• Amplify the overall narrative surrounding artists as well as specific moments through content seeding
• Monitor campaigns and budgets to understand efficiency of strategy and make recommendations for improvement, with specific correlation to streaming consumption.
• Continuously ideate and innovate within the short form space.
• Report daily to label Senior Management on live time insights surrounding campaigns and ensure consistent communication to priority artist camps.

Requirements

• At least 4 years professional experience in influencer/social media/digital marketing, preferably with a creative agency, creator agency, or entertainment company.
• Prior experience working across social channels, with an emphasis on TikTok, Instagram, Snapchat, and YouTube Shorts.
• Existing relationships in the creator and content distribution spaces.
• Proven track record to build, execute, and scale campaigns that impact music-loving audiences.
• Creative acumen to idea and produce viral content.
• Strategic understanding of the value in paid and unpaid content collaborations.
• In-depth knowledge of music culture, trends, and creator communities.
• Familiarity with common trends across multiple genres including Pop, Hip-Hop, R&B, Dance, Country and Alt Rock.
• Strong understanding of global streaming ecosystem, consumptions patterns, and 3rd party platforms like Spotify & Apple Music.
• A balance between creative and strategic thinking, able to develop and implement ideas on a small and large scale.

Preferred

• Experience with leading and managing direct reports within a specific team. Prior people management experience required.
• Advanced knowledge with AI tools to help streaming workflow where appropriate.

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess