Responsibilities

• Develop organic social strategies and content calendars across multiple brands.
• Translate product launches, promotions, business priorities, and brand positioning into effective social content.
• Own weekly publishing schedules and maintain a consistent flow of content across platforms.
• Write and refine captions, hooks, calls to action, and platform-specific copy.
• Create lightweight social content from existing photography and video, including reels, stories, basic edits, crops, and simple text overlays.
• Manage scheduling, posting, tagging, and quality control across social channels.
• Monitor comments, messages, mentions, and conversations, responding in the appropriate brand voice and routing questions or leads as needed.
• Track performance and provide monthly reporting with actionable insights and recommendations.
• Test content approaches, formats, captions, posting times, and other variables to improve performance.
• Partner with designers, videographers, copywriters, product teams, sales, and other stakeholders to identify and develop content opportunities.

Requirements

• 3–6 years of professional organic social media experience, preferably managing multiple brands or accounts.
• Experience owning social strategy, content calendars, publishing, community management, reporting, and optimization.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and short-form video platforms and formats.
• Experience creating reels, stories, and other social content using existing photo and video assets.
• Strong writing skills with the ability to adjust tone across different brands and audiences.
• Ability to turn analytics into practical recommendations and content improvements.
• Excellent organizational and project-management skills with the ability to manage multiple active content calendars.
• Ability to work independently while collaborating closely with creative and business teams.

Preferred

• Agency experience managing multiple client accounts or brands.
• Experience in wellness, fitness, home, lifestyle, luxury, or durable consumer products.
• Familiarity with tools such as Sprout Social, Hootsuite, Later, Buffer, Meta Business Suite, CapCut, Canva, Adobe Express, or similar platforms.
• Experience supporting brands at different stages of growth.
• Familiarity with social listening, influencer content, user-generated content, and organic lead generation.

Benefits

• Bathing Brands offers a comprehensive benefits package designed to support our teammates’ health, financial well-being, and work–life balance, including:
• - Company-subsidized medical, dental, and vision insurance
• - Company-paid life insurance, with voluntary disability and supplemental coverage options
• - 401(k) retirement plan with company match
• - Paid Time Off (PTO) and paid company holidays
• - Community Day for volunteer service
• - Employee referral program
• - Full benefit eligibility and details are shared during the offer process